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Set of 4 Norman Cherner Directional Side Chairs Plycraft

About the Item

Please feel free to reach out for accurate shipping to your location. Set of 4 Norman Cherner side chairs. Walnut veneer on chrome bases. These chairs have rare Directional labels. Some light refinishing to refresh the grain, and preserve some patina. Directional Showrooms was a division of a two part office including B.G. Mesberg Sales which originally began as two tier marketing of Paul McCobb designs (modeling GM: Directional being the Cadilac, Planner Group/Mesberg being the Chevrolet). By 1959, after 10 years, Paul McCobb and the two part marketing office Directional/Mesberg had a separation. Directional/B.G. Mesberg Sales began looking for other artists to represent for their niche: Designer Branded Furniture. George Mulhauser, an associate listed on the George Nelson Associates letterhead had branched out to form Plycraft to fulfill the contract for the Herman Miller Pretzel Chair. After prototypes were delivered, Herman Miller canceled the project. Mulhauser asked Nelson to help design a replacement for the Nelson Associates pretzel to be made on the new tooling. George Nelson having already a commitment to design furniture for Herman Miller, recommended Mulhauser consult with the fresh mind of Norman Cherner. After making a contract with Norman Cherner to design the new pretzel chair, Mulhauser and Goldman of Plycraft went in a different direction. And, considering their contract they ordered labels with a name-de-plume: Designed by Bernardo. Directional Showrooms/B.G. Mesberg liked the chairs, and contracted to distribute the chairs for Plycraft. Subsequently, Norman Cherner sued. And, he seems to have made it clear that the law suit was pending, as the 1959 articles in magazines regarding the introduction of the chair says that it is designed by Norman Cherner, and distributed by Directional. Norman Cherner won the lawsuit, and today we call it the Cherner chair. So, it's sort of special to see the different ranges of labels, because this lawsuit adds a complexity to the question of: What does Designed By mean? Three of these chairs have Directional labels.
  • Creator:
    Norman Cherner (Designer),Directional (Manufacturer),Plycraft (Manufacturer)
  • Dimensions:
    Height: 31.5 in (80.01 cm)Width: 17 in (43.18 cm)Depth: 22 in (55.88 cm)Seat Height: 17 in (43.18 cm)
  • Sold As:
    Set of 4
  • Materials and Techniques:
  • Period:
  • Date of Manufacture:
    1960
  • Condition:
    Refinished. Repaired: Some veneer chipping repairs. Wear consistent with age and use. Minor losses. Minor fading. Minimally invasive refinishing, with intent to save some patina.
  • Seller Location:
    Fraser, MI
  • Reference Number:
    1stDibs: LU6400238552562
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