Directional Furniture Arthur Umanoff Midcentury Chrome Loveseat Settee Sofa

Though much of Arthur Umanoff’s furniture is marked by a no-frills simplicity common in American mid-century modern design, his work is anything but one-note. Over the course of a prolific career, Umanoff designed everything from case pieces to candleholders to dining chairs in iron, leather, walnut, wicker and more. With furnishings for a broad range of manufacturers throughout the ’50s, ’60s, ’70s and early ’80s, Umanoff continued a thread of sculptural elegance and textural sensitivity through his designs.

After graduating from Pratt Institute in the early 1950s, Umanoff experimented mostly with wood furniture before landing a job at Post Modern Ltd, a New York manufacturer of wrought-iron furniture. There he produced furnishings that married wrought iron with wood and plastic, creating functional pieces free of utilitarian bulkiness. Umanoff continued his experimentation with mixed materials through a partnership with Shaver Howard, for whom he designed wine racks in combinations of iron, leather and wicker.

When Shaver Howard bought Boyeur Scott, Umanoff conceived several furniture designs for the brand, including the 1964 Granada collection, whose curlicue iron bases, visible through glass tops, stand out as some of his most ornate and decorative work. Indeed, much of Umanoff’s oeuvre is far more simplistic, like iron-and-pine armchairs for The Elton Co. or low-backed, slatted-seat barstools with slender iron legs for Raymor.

Umanoff was fluent, too, in the more sumptuous modernism of the era: In the mid-1960s, he designed the 2405 and 4449 armchairs for Madison Furniture Industries. Popular in offices, the walnut-framed, leather-upholstered seats, which could have been mistaken for the seductive Scandinavian modern seating of the era, were reportedly the jumping-off point for Captain Kirk’s iconic seat on Star Trek.

Even as he is among the mid-century modern designers you may not know, with work across such a range of styles and manufacturers (most no longer in business), Umanoff, who died in 1985, leaves a legacy that is fascinatingly diverse and at times enticingly elusive, making his work intriguing objects for collectors.

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​​A brand known to vintage mid-century modern furniture collectors everywhere, Directional Furniture opened its doors after American furniture designer Paul McCobb created the high-end Directional Modern line of sofas distributed by the New York–based Modernage Company.

In his pivotal introduction of postwar modernism to the mass market, the revered Massachusetts-born McCobb had established several lines, from the affordable and refined Planner Group for Winchendon to the swooping and unexpected arms of the Symmetric Group for Widdicomb, a Shaker-inspired collection that included a sofa and a lounge chair. Like all of McCobb’s designs, the Directional pieces for Modernage are defined by a sleek aesthetic in which the focus is on elegant functionality, frequently using fine materials such as brass and walnut. In 1949, in partnership with New York furniture salesman B.G. Mesberg, McCobb set up the Directional Furniture Company.

The pair’s first pieces were upholstered chairs, intended to harmonize with the modular Multiplex pieces designed by Martin Feinman. McCobb then designed an array of furniture including storage, dining, seating, desks and other pieces with details such as leather tops, wood finishes and Roman Travertine surfaces. While Directional stopped production of McCobb’s work in the early 1960s, it still released numerous pieces by leading designers manufactured by a variety of companies.

Designer Paul Evans led the factory for a time after joining in 1964. His provocative work for the company often reflected his understanding of materials from his early training as a silversmith, such as the popular Cityscape series — a milestone in brutalist design — with its blocky forms accented with brass and chrome. At his shop in Lambertville, New Jersey, he collaborated with a design team to clad furniture pieces in metallic surfaces, like the Argente line that began production in 1968 and involved an acetylene torch to give its aluminum material a textural quality. He also worked on the Sculpted Bronze series with hand-formed resin shaped over plywood or steel that was then coated with atomized bronze.

Other Directional designers included Vladimir Kagan, who contributed biomorphic sofas and swivel chairs; Milo Baughman, who created tables and dressers inspired by Scandinavian modernism; and Jack Lenor Larsen, who covered sofas in dynamically patterned fabric.

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