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Bernard Villemot1964 original poster by Villemot for the Train Autos-Couchettes SNCF1964
1964
About the Item
The 1964 original poster by Villemot for the Train Autos-Couchettes service by the French national railway (SNCF) is a significant piece of mid-century advertising history. With the tagline "Je confie ma voiture et mon sommeil au..." (translated as "I entrust my car and my sleep to the..."), the poster promotes the innovative service that allowed travelers to transport their cars by train while enjoying the comfort of sleeper compartments.
The Train Autos-Couchettes service revolutionized long-distance travel in France during the 1960s, making it possible for families to take their cars on vacation without the hassle of driving long distances. This service not only reflected modern convenience but also aligned with the growing culture of leisure travel during the era.
Villemot’s work for SNCF embodies the optimism and innovation of the time, with an emphasis on trust and comfort. The poster served as an effective communication tool, highlighting the practical benefits of a service that combined efficiency with relaxation, appealing to both families and individual travelers.
Today, Villemot’s Train Autos-Couchettes poster is recognized as a historical artifact, valued by collectors for its association with the golden age of rail travel in France and its connection to a pivotal moment in transportation history.
Original poster
Railway - Automobile
SNCF - I entrust my car and my sleep to ...
S.A. Courbet Paris
- Creator:Bernard Villemot (1911 - 1989, French)
- Creation Year:1964
- Dimensions:Height: 24.02 in (61 cm)Width: 15.75 in (40 cm)
- Medium:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215500272
Bernard Villemot
Villemot, one of the leading graphic designers in France during the post-war period, is regarded as one of France's most talented twentieth-century poster artists. He was the subject of retrospective exhibitions at the Musee des Arts Decoratifs and the Bibliotheque Nationale in Paris between 1980 and 2000. Belonging to the movement that moved towards an international graphic style after the Bauhaus and de Stijl, Villemot's advertising clients included Air France, Perrier, Orangina, and Bergasol. His work is characterized by vivid colors, thin outlines, and abstract and organic forms.
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