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Georg Gerster1971 original travel poster for Swissair to Canada Airview - British Columbia1971
1971
About the Item
The 1971 original travel poster for Swissair, titled "Airview - British Columbia," was created by renowned Swiss aerial photographer Georg Gerster with design contributions from Emil Schulthess and Hans Frey. This poster showcases the breathtaking beauty of British Columbia, Canada, from a unique aerial perspective, enticing travelers to explore this stunning part of the world.
Georg Gerster, a pioneer in aerial photography, is celebrated for his ability to capture the grandeur and intricacy of landscapes from above. His work often reveals the hidden patterns and natural beauty that can only be appreciated from the sky. Gerster's collaboration with Swissair for this poster exemplifies his talent for highlighting the magnificence of a destination, encouraging travelers to experience it firsthand.
Emil Schulthess and Hans Frey, both distinguished designers, contributed to the poster's design, ensuring that it not only captured the visual splendor of British Columbia but also aligned with Swissair's brand of elegance and sophistication. Their combined expertise resulted in a visually striking and cohesive design that effectively communicates the allure of the destination.
British Columbia, known for its diverse landscapes ranging from rugged coastlines and towering mountains to lush forests and serene lakes, offers a plethora of natural attractions. The aerial view presented in the poster captures the essence of this Canadian province's stunning geography, showcasing its majestic beauty and inviting exploration.
Swissair, established in 1931, was renowned for its high standards of service and safety, becoming a symbol of Swiss excellence in aviation. By featuring the work of Georg Gerster and the design talents of Schulthess and Frey, Swissair underscores its commitment to providing travelers with unparalleled experiences and access to some of the world's most beautiful destinations.
The poster's depiction of British Columbia from an aerial perspective emphasizes the expansive and varied landscapes that the region offers. It highlights the natural splendor and the sense of adventure that awaits travelers, encouraging them to explore the pristine wilderness, vibrant cities, and rich cultural heritage of British Columbia.
Airline - Photography - Canada - Airview
British Columbia - Design by Emil Schulthess & Hans Frey
Printed in Switzerland
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