Georg Gerster

1971 original travel poster for Swissair to Canada Airview - British Columbia

1971

The 1971 original travel poster by Pagès for Air France promoting travel to Canada is a striking example of how mid-20th century travel advertising captured the imagination of would-be travelers. With its focus on bold design and a sense of adventure, this poster reflects the growing enthusiasm for international travel and Air France's role in making distant destinations more accessible. Pagès' work for this campaign is emblematic of the era's modernist artistic trends, skillfully blending abstract forms with cultural and geographical references to convey the vast and varied appeal of Canada. Pagès, renowned for his innovative use of abstract shapes and colors, likely employs these elements to evoke the expansive landscapes and natural beauty of Canada. Though the specific visual details are not described, his style often incorporates geometric patterns and vibrant contrasts that could symbolize Canada's iconic features, such as its towering mountains, endless forests, and dynamic urban centers. The abstract nature of the design serves to create a sense of wonder and possibility, drawing viewers into the allure of exploring the vast Canadian wilderness and cosmopolitan cities. The word "Canada" is likely presented in a clean, modern font, emphasizing the destination's name with simplicity and elegance. Below this, the Air France logo, traditionally in a bold blue, reinforces the airline's commitment to providing a sophisticated and reliable travel experience. The minimalist text ensures that the viewer's focus remains on the visual elements of the poster, which communicate the essence of Canada as a destination rich in natural beauty and cultural diversity. In the 1970s, Canada was emerging as a popular destination for travelers seeking both adventure and tranquility. From the rugged beauty of the Rocky Mountains and the serene landscapes of the Great Lakes to the vibrant cultural scenes in cities like Montreal and Toronto, Canada offered a wide range of experiences. Pagès' abstract design likely captures this diversity, conveying the country's unique charm and inviting travelers to explore its myriad attractions. The choice of an abstract and modernist design reflects Air France's branding strategy during this period, positioning the airline as a gateway to the world's most exciting and diverse destinations. By commissioning contemporary artists like Pagès, Air France not only advertised its routes but also associated itself with the cutting-edge artistic movements of the time, appealing to a global audience of sophisticated and adventurous travelers. Today, the 1971 Air France Canada poster...

In 1964, Bingler Manfred designed a captivating travel poster for Swissair, promoting travels to Europe. This poster beautifully encapsulates the charm and diversity of European destinations, enticing viewers with the promise of an enriching and memorable journey. Manfred’s artistic brilliance shines through in this poster, which reflects the mid-20th-century style of travel advertising. Swissair, renowned for its excellent service, used this poster to attract tourists to Europe's myriad attractions, from its iconic landmarks to its hidden gems. The 1964 poster...

In 1967, the renowned French artist Georges Mathieu unveiled a remarkable series of posters commissioned by Air France, marking a unique collaboration between art and advertising. Initiated by Pierre Sautet, the airline's deputy commercial director, this project aimed to capture the essence of Air France's destinations with Mathieu's distinctive artistic style. Georges Mathieu, celebrated for his dynamic and expressive abstract paintings, brought his avant-garde approach to these posters, infusing them with energy and vitality. Each poster in the series showcased a different Air France destination, captivating viewers with bold colors, fluid lines, and dramatic brushstrokes. The culmination of Mathieu's efforts was unveiled on October 26, 1967, at the Musée d'Art Moderne de la Ville de Paris. The posters immediately captivated audiences, becoming a sensation both in France and abroad. Exhibitions showcasing Mathieu's Air France posters were organized across the globe, attesting to their widespread appeal and popularity. The Air France Canada poster, part of this iconic series, embodies Mathieu's distinctive style and the airline's transatlantic allure. Through vibrant colors and dynamic compositions, Mathieu captured the essence of Canada's majestic landscapes...

The 1964 original travel poster by Bingler Manfred for Swissair, promoting travel to South America, stands as a vivid example of mid-20th century graphic design in the aviation indus...

- 1970s - printer : Wolfensberger - original, no later reprint!! - glassed in frame.

Original Vintage Poster-Raymond Pages-Air France-Canada-Avion, 1971 Advertising poster for Air France, for Canada. Additional Details: Materials and T...

Behold the original British Columbia United Air Lines vintage Travel Poster—a rare gem from the mid-century Modern era. This archival linen-backed beauty is in excellent condition an...

In 1967, the renowned French artist Georges Mathieu unveiled a remarkable series of posters commissioned by Air France, marking a unique collaboration between art and advertising. Initiated by Pierre Sautet, the airline's deputy commercial director, this project aimed to capture the essence of Air France's destinations with Mathieu's distinctive artistic style. Georges Mathieu, celebrated for his dynamic and expressive abstract paintings, brought his avant-garde approach to these posters, infusing them with energy and vitality. Each poster in the series showcased a different Air France destination, captivating viewers with bold colors, fluid lines, and dramatic brushstrokes. The culmination of Mathieu's efforts was unveiled on October 26, 1967, at the Musée d'Art Moderne de la Ville de Paris. The posters immediately captivated audiences, becoming a sensation both in France and abroad. Exhibitions showcasing Mathieu's Air France posters were organized across the globe, attesting to their widespread appeal and popularity. The Air France Canada poster...