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Gouju & AmalricOriginal 1950s French poster - Dolina - Moteurs villiers - motorcycleCirca 1950
Circa 1950
$1,612.38
£1,194.75
€1,350
CA$2,230.46
A$2,458.12
CHF 1,286.91
MX$30,193.54
NOK 16,170.30
SEK 15,134.12
DKK 10,281.25
About the Item
Bubbling with joy and optimism, this original 1950s French poster advertising the Dolina motorcycle powered by a Villiers 125cc engine is a burst of post-war modernism and consumer enthusiasm. Designed by Gouju and Amalric, the composition speaks directly to a new generation dreaming of freedom and movement.
At the center of this striking lithograph floats a finely detailed light blue Dolina motorbike, framed within a massive, shared thought bubble. Below, two stylized, almost cartoon-like characters — a young man and woman — gaze upward in dreamy admiration, their faces painted in pop hues of fuchsia, yellow, and soft tones. Their unified gaze reflects a cultural moment where personal mobility, romantic adventure, and consumer aspiration all merged into one radiant image.
The playful color palette — dominated by violet, pastel pinks, and sky blue — captures the visual energy of mid-century design while maintaining clarity and purpose. It’s not only a celebration of design, but a bold invitation to a lifestyle: light-hearted, modern, and mobile.
Produced by Editions O.R.P. in Paris and printed by Imeca, this poster sits comfortably between commercial illustration and fine art, capturing a hopeful moment in time when motorcycles symbolized youth, romance, and possibility.
- Creator:Gouju & Amalric
- Creation Year:Circa 1950
- Dimensions:Height: 46.86 in (119 cm)Width: 30.32 in (77 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216881462
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