Hans Schleger Zero

Hans Schleger 'Zero' London Transport Coach Stop c. 1970 Original Poster

c.1970

To see our other original vintage travel posters including more pre-war London Transport posters, scroll down to "More from this Seller" and below it click on "See all from this Seller" - or send us a message if you cannot find the poster you want. Hans Schleger 'Zero' (1898-1976) London Transport Coach Stop Poster Screenprint poster c. 1970 16x17.8 cm Printed for London Transport These posters were designed to be used as temporary stops when the usual stop required amendment for instance owing to road works or similar events. Printed on paper they were designed to be posted up at the alternative site, possibly over a different sort of stop (bus stop, coach stop, request stop, etc.). Working with Edward Johnson's special typeface created for London Transport, Hans Schleger - or Zero as he signed himself - adopted the famous roundel used by London Underground for use at Bus Stops. Born in Germany, Schleger was an influential graphic designer. After serving during the First World War, he studied at the Berlin Kunstgewerbeschule, being taught by Emil Orlik. The same year Walter Gropius founded the Bauhaus at Weimar and Schleger learned the same principles of breaking down the barriers between architecture, design, fine art and craft. A firm believer in the Bauhaus principles of simplicity in design and reduction to essentials, these may be seen in the clean lines of the roundel. In 1924 he moved to New York, applying Modernism to American advertising, and then returned to Berlin in 1929 working for the British advertising agency Crawfords, where he met Edward McKnight Kauffer who introduced him to Jack Beddington the head of advertising at Shell Mex...

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