Adolphe Mouron Cassandre

Original Vintage ENIT Travel Poster By Cassandre Italy Ideal Land For All Sports

1935

Cassandre, pseudonym of Adolphe Jean-Marie Mouron (1901 – 1968) was a French painter, commercial poster artist, and typeface designer. Born in Ukraine to French parents, Cassandre moved to Paris as a young man where he studied at the École des Beaux-Arts and at the Académie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel. His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.