Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

Morell
Circa 1950 Espagne Baléares travel poster, created by the artist Morell

Circa 1950

$1,650.07
£1,242.83
€1,400
CA$2,275.52
A$2,556.44
CHF 1,335.75
MX$31,202.60
NOK 16,960.07
SEK 15,964.34
DKK 10,656.27

About the Item

The Espagne Baléares travel poster, created circa 1950 by the artist Morell, captures the idyllic charm and allure of Spain’s Balearic Islands. This poster is part of a post-war period when tourism in Europe was beginning to flourish, and destinations like the Balearic Islands were gaining popularity among travelers seeking sun, sea, and relaxation. The Balearic Islands, located in the western Mediterranean Sea, consist of four main islands: Mallorca, Menorca, Ibiza, and Formentera. Each of these islands offers its own unique blend of natural beauty, cultural heritage, and vibrant local life. During the 1950s, the Balearics were becoming a favorite getaway for both local and international tourists, drawn by their pristine beaches, crystal-clear waters, and charming villages. Morell, the artist behind this iconic poster, sought to encapsulate the essence of the Balearics in a way that would appeal to the sensibilities of the mid-20th century traveler. His work reflects the post-war optimism and the burgeoning desire for leisure and escape that characterized this era. With Europe recovering from the ravages of World War II, the focus was shifting toward rebuilding, economic growth, and the rediscovery of leisure. Travel promotions like Espagne Baléares played a crucial role in encouraging tourism. They were designed to evoke a sense of adventure and excitement, encouraging people to explore new destinations. The Balearics were marketed as a paradise within reach, offering a perfect combination of relaxation and exploration. By the 1950s, the Balearic Islands were well on their way to becoming one of Europe’s most desirable holiday destinations. The region's appeal lay in its natural beauty, with rugged coastlines, picturesque coves, and sun-drenched beaches. In addition to the landscape, the islands boasted a rich cultural history, from ancient Roman ruins to Gothic cathedrals, and a lively arts and music scene that was beginning to gain international attention. The Espagne Baléares campaign would have targeted both families and individuals looking for an exotic yet accessible destination. The islands' Mediterranean climate made them an attractive option for those seeking a warm and sunny retreat. With the growth of the travel industry, promotions like this were essential in highlighting the unique attributes of each destination, differentiating the Balearics from other Mediterranean hotspots. In the context of the 1950s, when mass tourism was still in its infancy, the Espagne Baléares campaign served as an important promotional tool. It not only highlighted the natural and cultural attractions of the islands but also tapped into the aspirational desires of the post-war generation. The promise of sun, sea, and serenity, combined with a touch of Spanish exoticism, made the Balearic Islands an irresistible choice for many. Overall, Morell’s Espagne Baléares campaign is a reflection of a pivotal moment in the history of travel and tourism. It captures the essence of the Balearic Islands at a time when they were emerging as a premier tourist destination, offering a glimpse into the timeless allure of these Mediterranean gems. Through this campaign, the Balearic Islands were presented as a haven of beauty and tranquility, inviting travelers to experience the magic of Spain’s island paradise. Original Poster Tourism - Flower - Spain Printed by Laborde y Labayen
  • Creator:
    Morell
  • Creation Year:
    Circa 1950
  • Dimensions:
    Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, slight folds.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792215637052

More From This Seller

View All
Circa 1950 original travel poster by Morell showcasing Spain
Located in PARIS, FR
The circa 1950 original travel poster by Morell showcasing Spain, with its depiction of cavaliers, captures the essence of adventure and romance synonymous with travel to this vibran...
Category

1950s Prints and Multiples

Materials

Linen, Paper, Lithograph

Guy Georget's 1947 original travel poster Espagne - Spain
By Guy Georget
Located in PARIS, FR
Guy Georget's 1947 original travel poster, titled "Espagne," stands as a vivid testament to the allure of Spanish landscapes, culture, and the artistic...
Category

1940s Prints and Multiples

Materials

Linen, Paper, Lithograph

Original vintage travel poster realised by Morell in 1950 for tourism in Spain
Located in PARIS, FR
Original vintage travel poster realised by Morell in 1950 for the Spanish national office of tourism. Tourism - Spain Seix y Barral
Category

1950s Prints and Multiples

Materials

Paper, Linen, Lithograph

Original poster created by Delpy around 1945 to promote tourism in Spain
By Henri Jacques Delpy
Located in PARIS, FR
Original poster created by Delpy around 1945 to promote tourism in Spain. Tourism - Château - Spain Spanish National Office of Tourism Printed by Fournier in Vitoria
Category

1940s Prints and Multiples

Materials

Lithograph, Paper

1960 Original travel poster Air France to spain realized by Vernier
Located in PARIS, FR
Very beautiful poster Air France realized by Vernier in 1960 to promote its trips towards Spain. Posters are essential to the communication of Air France. It is important to note th...
Category

1960s Prints and Multiples

Materials

Paper

Circa 1940 original travel poster - Basque coast - France
Located in PARIS, FR
A beautiful poster that invites us to discover the Basque coast, its beaches, its golf courses, its traditional sport: Basque pelota, as well as all its other cultural aspects. This...
Category

1940s Prints and Multiples

Materials

Lithograph, Paper, Linen

You May Also Like

Espagne Spain original vintage travel poster by José Ortega "Don Quixote"
By José Ortega
Located in London, GB
To see our other original vintage travel posters, scroll down to "More from this Seller" and below it click on "See all from this Seller", or send us a message if you cannot find the poster you want. José Ortega (1921 - 1990) Espagne "Don Quixote" (1960s) Original vintage poster 99 x 65 cm Printed in Barcelona for the Publications de la Direccion General del Turismo. Ortega's poster is an abstract depiction of Don Quixote (the Spanish hero written by Miguel de Cervantes), complete with his distinctive hat and spear. Ortega designed the poster for the Spanish tourist board, using an illustrious figure from Spain's literary heritage to encourage people to visit Spain. José García Ortega...
Category

1960s Modern Landscape Prints

Materials

Lithograph

1951 Spain - Guy Georget Original Vintage Poster
By Guy Georget
Located in Winchester, GB
With fabulous artwork from French artist Guy Georget who worked on many travel posters of the era, this poster promoting routes to Spain was created in 1951. Designed for the Spanis...
Category

Vintage 1950s Spanish Posters

Materials

Paper

Original Vintage Summer Holiday Travel Poster Visit Spain Morell Fan Espana
Located in London, GB
Original vintage summer holiday travel poster - Visit Spain - featuring a bright and colourful illustration by the Spanish artist Josep Morell (1899-1949) depicting a smiling lady we...
Category

Vintage 1940s Spanish Posters

Materials

Paper

Original Antique Travel Poster Winter In Spain Malaga Balearic Islands Art Deco
Located in London, GB
Original antique travel poster - L'hiver en Espagne / Winter in Spain - featuring a stunning Art Deco design depicting two people wearing backpacks, one holding a walking stick, stan...
Category

Vintage 1920s Spanish Art Deco Posters

Materials

Paper

Original Vintage Travel Poster Playas De Levante Spain Josep Morell Espana
Located in London, GB
Original vintage travel poster for Playas de Levante in Spain featuring scenic artwork by Josep Morell (1899-1949) depicting two ladies in traditional dress outside a white building ...
Category

Vintage 1940s Spanish Posters

Materials

Paper

Original Vintage Travel Poster Asturias Summer Vacations Beaches Mountains Spain
Located in London, GB
Original vintage travel poster - Summer Vacations on the Beaches and Mountains of Asturias / Veraneo En Playas Y Montanas De Asturias - featuring a colourful view by Alfonso Iglesias...
Category

Vintage 1940s Spanish Posters

Materials

Paper