Razzia (Gérard Courbouleix–Dénériaz)

1995 original poster Louis Vuitton Cup: Challenger Races for the America’s Cup

1995

The 1989 original poster Grand Prix de Paris Louis Vuitton Longchamp by the celebrated artist Razzia (Gérard Courbouleix Dénériaz) is an iconic example of his distinctive style. Created to promote the Grand Prix de Paris, a prestigious horse racing event held at Longchamp Racecourse on June 25, 1989, the poster reflects both the grandeur of the event and the luxury synonymous with its sponsor, Louis Vuitton. The poster’s design is minimalist yet impactful, focusing on a rear view of a British guard, dressed in traditional red ceremonial uniform with a tall bearskin hat adorned with a blue plume. The guard is standing at attention, gazing over the scenic racetrack, which stretches into the background with a prominent windmill, a symbol often associated with Longchamp. This deliberate compositional choice centers the guard as a dignified observer, adding a ceremonial and stately quality to the event. The use of the guard in this imagery reflects the participation of the Irish Guards' Band, who performed during the event, a fact noted in the inscription at the bottom of the poster. The reference to the British monarchy's Queen’s Irish Guards adds to the prestige and international appeal of the race. The elegance of the poster reflects the intersection of royal tradition, horse racing, and high fashion. Razzia’s artistic approach is known for its clean lines, bold compositions, and a blend of Art Deco influences. In this poster, the striking contrast between the vibrant red of the guard’s uniform...

The 2002 original poster titled Louis Vuitton Classic - Parc de Bagatelle was created by the renowned French poster artist Razzia. This artwork was commissioned for the prestigious Louis Vuitton Classic, an exclusive annual event that took place at the Parc de Bagatelle in Paris, celebrating classic cars and vintage automobiles. Held from June 28 to 29, 2002, this event attracted automobile enthusiasts, collectors, and connoisseurs from around the world, showcasing a rare and elegant selection of classic cars. Razzia, born Gérard Courbouleix-Dénériaz, is known for his iconic poster art that merges modernity with nostalgia, often drawing on vintage themes. His work is celebrated for its bold lines, vibrant colors, and minimalist compositions, making him one of the most sought-after poster designers of the late 20th and early 21st centuries. For the Louis Vuitton Classic, Razzia perfectly captures the essence of the event—luxury, heritage, and timeless elegance. The poster’s composition is visually striking, featuring a vivid yellow vintage car, a Ford GT40, a symbol of speed and design excellence, set against a stylized background of the American flag, with its distinctive stars and stripes subtly incorporated into the green and yellow landscape. The green tones give the image a contemporary yet refined feel, with the waving flag underscoring the connection between classic American automobiles and the luxury of French high society. The car is viewed from a bird’s-eye perspective, with precise detailing and a dynamic shadow, which gives the image depth and a sense of movement. In the upper portion of the image, a solitary figure dressed in a white hat and suit stands elegantly, casting a long shadow. The figure suggests sophistication and is likely a nod to the car enthusiasts or Louis Vuitton patrons attending the event—well-dressed, distinguished, and exuding style. The character’s placement within the larger composition evokes a sense of calm and contemplation, fitting for an event focused on appreciating the craftsmanship and beauty of classic cars. The minimalism of the figure also contrasts effectively with the bold curves of the automobile below, creating a balanced yet dynamic composition. At the top of the poster, the event’s title, “Louis Vuitton Classic”, is displayed in clean, elegant typography, with the event details, including the location (Parc de Bagatelle) and the dates (28-29 Juin 2002), prominently featured at the bottom. Logos for Mercedes Benz and Zenith Swiss Watchmakers are also included, highlighting the event’s partnerships with other luxury brands, reinforcing the elite and high-status nature of the occasion. The Louis Vuitton Classic event was an important gathering for those passionate about classic cars, and Razzia’s poster perfectly encapsulates its luxurious and exclusive atmosphere. The pairing of a sleek, vintage car with subtle design elements from Louis Vuitton’s world...

Depicting a gorgeous art deco scene of sail boats racing below making a circular wake, this piece was created in 1992 to promote the Louis Vuitton Cup event that year. The Louis Vuit...

Held from 7th to 22nd November 2009, the Louis Vuitton Trophy was a series of race regattas as International America's Cup Class boats. These events were held in Nice in the Cote d'A...