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1950 Original poster San Candido: Ricchi Premi al Consumatore Soluzione Saponosa

1950

In the picturesque realm of travel posters, Daniele Buzzi's 1952 creation beckons viewers to explore the scenic wonders of Lugano in Southern Switzerland. This vintage masterpiece se...

This magnificent original 1933 Italian travel poster promotes Trento, issued by ENIT (Ente Nazionale Italiano per il Turismo) to celebrate this Alpine city’s cultural heritage and stunning natural beauty. The poster features an elegant and detailed illustration of the Monumento a Dante, the imposing statue of Dante Alighieri inaugurated in 1896, framed by a lush landscaped park and set against the dramatic backdrop of the Dolomite foothills. The harmonious composition bathes Trento in the gentle warm light of a late afternoon, with pastel pink clouds illuminating the scene and a palette of bright florals and deep green conifers guiding the viewer’s gaze toward the monument. Printed by the renowned Chappuis printing house in Bologna, the poster is marked with the ENIT emblem at lower left, signifying its official purpose to promote Italy’s regional cities and historic sites. The stylised border and typographic simplicity evoke the Art Deco aesthetic popular in Italian graphic design during the 1930s, combining classical elegance with modern clarity. Trento, historically a meeting point of Italian and Germanic cultures, was in the interwar period developing its tourism identity as the “Gateway to the Dolomites.” This poster captures that strategy, celebrating both the city’s urban sophistication and its natural surroundings. Today, ENIT posters...

Beautiful vibrant poster from 1955 promoting the ski resort of Santo Stefano D'Aveto in the city of Genoa in the Liguria region of Italy. Printed by Printed by Sigla Effe, Genova, th...

Bacchus, that Roman god who loved his wine, is up to his usual tricks in this 1922 advertisement commissioned by the Societa Italiana Vini Superiori (Italian Society of Superior Wine...