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Circa 1910 Original poster by Raoul Vion - Bicyclettes La Française Diamant

Circa 1910

The 1911 original poster for La Bicyclette - Le Globe is a remarkable testament to the early 20th-century cycling culture and the rise of competitive sports marketing. Created to promote the Le Globe bicycle brand, this poster emphasizes its association with significant cycling achievements, including victories in prestigious races like the Tour de France 1910 and 1911 and the grueling Paris-Brest-Paris 1911. Cycling was rapidly gaining popularity in Europe during this era, not only as a mode of transportation but as a competitive sport that captured the imagination of the public. The poster highlights Le Globe bicycles’ durability and superior design, attributing their performance to technological advancements such as the Eadie freewheel, Hans Renold chain, and Bowden brakes. These innovations are prominently mentioned as key factors behind the brand's success in overcoming the rigors of demanding races. Victories by riders using Le Globe bicycles are proudly celebrated in the poster, with detailed references to stage wins in the Tour de France and the extraordinary records set during the Paris-Brest-Paris race. The detailed text serves as both a chronicle of accomplishments and an endorsement of the brand’s reliability and superiority. The typographic design, typical of early 20th-century posters, conveys authority and credibility while catering to an audience eager for both sporting news and technical innovation. This promotional piece stands as an enduring relic of an era when cycling was not just a sport but a symbol of progress and industrial ingenuity. Today, the La Bicyclette - Le Globe poster...

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Decorate a game room or exercise room with this large and colorful antique Belle Epoque poster! Created by artist Dourzinelle circa 1890 for Andru Cycles, the wonderfully made stone lithograph features an elegantly dressed woman in the center foreground of the image. A winding road extends out behind her, with fields and the outline of a town in the background, creating a picturesque country scene. The use of both realistic details and fluid curving lines coupled with bold block typography creates a classically Belle Epoque period advertising poster. This poster has been professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value...

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An original and extremely large advertising poster, circa 1895, by Lucien Lefevre for French Bicycle manufacturer Cycles Rochet. Backed onto linen a...