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De Beers Jewelry

De Beers is among the world’s largest diamond suppliers by volume. Nearly one hundred percent of the company’s revenue comes from mining and producing diamonds, and today, De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far.

De Beers Mining Company was established as such in the 1880s by British businessman Cecil Rhodes. Initially, Rhodes provided water pumping systems to miners in South Africa before he began to purchase mines (by 1888, De Beers Mining Company owned nearly every mine in South Africa). Eventually, De Beers operated distribution and production of diamonds on a massive scale. 

German-born industrialist Ernest Oppenheimer — founder of the Anglo American Corporation and a rival of De Beers in the diamond game — began to buy shares of Rhodes’s company as they became available in the early 20th century. Oppenheimer was owner and chairman of De Beers by the late 1920s.

De Beers has played a significant role in all parts of the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs. This system — the 4Cs being color, clarity, cut and carat weight — was established by former jeweler and founder of the GIA, Robert M. Shipley, and lays out the guidelines that determine how diamonds are graded. A lecturer with the Philadelphia, Pennsylvania-based advertising agency that worked with De Beers, N.W. Ayer & Son, traveled around the United States during the early 1940s to share guidance with jewelers on the 4Cs and on how to talk about diamonds with their clientele. The agency would play even a larger role in promoting diamonds in the years that followed.

Postwar engagement rings were intended to be simpler than those that preceded them — after the war, platinum was no longer reserved for military use and the precious stones in engagement rings were larger. In 1947, with the support of N.W. Ayer & Son, De Beers introduced the slogan “A diamond is forever” in a marketing campaign that emphasized a connection between diamonds and romance. This sparkling copy was penned by the agency’s copywriter Frances Gerety. 

Newer engagement rings were designed with a focus on the beauty of the diamond, and the sale of diamonds soared. Diamond engagement rings became intertwined with the post–World War II marriage boom, which coincided with the ascension of specific diamond cuts.

Throughout the 1950s, ‘60s and ‘70s, De Beers expanded operations across the globe. In 1986 in a South African mine, the company unearthed the Centenary Diamond. One of the most famous diamonds in the world, the heart-shaped Centenary Diamond weighs 273 carats. It was unveiled in 1988 for the 100th anniversary of De Beers. Since the 1990s, rumors have swirled that De Beers sold the stone to a private buyer; the company will neither confirm nor deny the claim, citing client confidentiality.

In the early 2000s, De Beers opened stores in London, New York City, Hong Kong and elsewhere. The company is today leading an effort to prioritize philanthropic efforts as well as transparency in diamond origins. 

On 1stDibs, find vintage De Beers rings, bracelets, necklaces and more.

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Item Ships From: Europe
Creator: De Beers
De Beers Wild Flower Necklace Diamond and 18ct White Gold
By De Beers
Located in Birmingham, GB
This Pre-Loved De Beers Wild Flower Necklace is an exquisite piece with an enchanting allure. A symphony of luxury and nature, featuring a cascade of meticulously crafted diamond-enc...
Category

21st Century and Contemporary British Modern De Beers Jewelry

Materials

Diamond, 18k Gold, White Gold

Vintage De Beers Diamond Line Riviere Necklace in 18k White Gold
By De Beers
Located in London, GB
A beautiful vintage De Beers diamond riviere necklace set in 18k white gold. The necklace is composed of a staggering total of 218 diamonds all of wh...
Category

2010s Modern De Beers Jewelry

Materials

Diamond, White Gold

De Beers Cushion Cut Diamond 18ct White Gold Aura Bracelet
By De Beers
Located in Bishop's Stortford, Hertfordshire
De Beers Cushion Cut Diamond 18ct White Gold Aura Bracelet Brand- De Beers Model- Aura Bracelet Product Type- Bracelet Serial Number- B9**** Age- Cir...
Category

21st Century and Contemporary Modern De Beers Jewelry

Materials

Diamond, White Diamond, White Gold

De Beers White Gold Diamond Swan Ring R102310
By De Beers
Located in London, GB
An elegant 18k white gold diamond ring by De Beers from the Classics collection. The band is set with 7 openwork motifs portraying two swans entwined together, set with micro-pave di...
Category

21st Century and Contemporary British De Beers Jewelry

Materials

Diamond, 18k Gold, White Gold

De Beers Yellow Gold Diamond Full Eternity Ring 0.78ct TDW
By De Beers
Located in London, GB
A unique 18k yellow gold diamond full eternity ring by De Beers. The eternity ring is set with 39 round brilliant cut diamonds with an approximate total weight of 0.78ct, F-G colour ...
Category

21st Century and Contemporary British De Beers Jewelry

Materials

Diamond, Gold, 18k Gold, Yellow Gold

De Beers Diamonds Ring
By De Beers
Located in London, GB
A symbol of early innocence and modern elegance, this De Beers Ring is a classic addition to any sophisticated wardrobe. Crafted from 18-karat solid gold and studded with six round-c...
Category

21st Century and Contemporary De Beers Jewelry

Materials

Diamond, 18k Gold

Vintage De Beers Talisman Rough Diamond Cufflinks in 18k White Gold
By De Beers
Located in London, GB
A unique pair of vintage De Beer ‘Talisman’ rough diamond bar cufflinks set in 18k white gold. From a now discontinued collection, each cufflink is c...
Category

2010s Contemporary De Beers Jewelry

Materials

Diamond, Gold, 18k Gold, White Gold

De Beers Rose Gold Mother of Pearl & Diamond Enchanted Lotus Bracelet B102175
By De Beers
Located in London, GB
An elegant 18k rose gold mother of pearl and diamond Enchanted Lotus bracelet by De Beers. The cuff style bracelet features the iconic Enchanted Lotus m...
Category

21st Century and Contemporary South African De Beers Jewelry

Materials

Diamond, 18k Gold, Rose Gold

Bague Solitaire De Beers DB CLassic « My First De Beers »
By De Beers
Located in OUISTREHAM, FR
The De Beers DB Classic "My First De Beers" solitaire ring is a true symbol of eternal love. Handcrafted with an exceptionally pure and brilliant diamond, this solitaire ring is desi...
Category

2010s Unknown Modern De Beers Jewelry

Materials

Diamond, Platinum

De Beers White Gold Classic Diamond Bangle B102113
By De Beers
Located in London, GB
A timeless 18K white gold classic diamond bangle by De Beers. This bangle features 52 micropavé set round brilliant cut diamonds totalling 0.64ct, predominately F-G colour and VS cla...
Category

21st Century and Contemporary De Beers Jewelry

Materials

Diamond, 18k Gold, White Gold

Rare De Beers Rare Yellow Gold Classic Diamond Three Row Bangle
By De Beers
Located in London, GB
An elegant 18k yellow gold diamond bangle by De Beers from the Classics collection. The bangle features 162 micropave set round brilliant cut diamonds totalling 2.03ct, predominately...
Category

21st Century and Contemporary South African De Beers Jewelry

Materials

Diamond, 18k Gold, Yellow Gold

De Beers the Promise Diamond Engagement Ring 2.05Ct I/SI2 XXX GIA Cert
By De Beers
Located in London, GB
A spectacular platinum diamond engagement ring by De Beers from The Promise collection. Set to the centre in a four-prong mount is a round brilliant cut diamond weighing 2.05ct, I co...
Category

21st Century and Contemporary De Beers Jewelry

Materials

Diamond, Platinum

De Beers Simple Platinum Band
By De Beers
Located in Chipping Campden, GB
This gorgeously simple band is created by the wonderful jeweller De Beers. The band is modelled in platinum and has such a simple yet beautiful design. The inner band has the makers ...
Category

Early 2000s Unknown Modern De Beers Jewelry

Materials

Platinum

De Beers Platinum Round Brilliant Cut Diamond Ring 1.04ct E/VS1
By De Beers
Located in London, GB
A platinum diamond ring from The Adonis Rose collection by De Beers. The central diamond weighs 1.04ct, is E colour and VS1 clarity. The centre stone is enhanced by the graceful diam...
Category

21st Century and Contemporary De Beers Jewelry

Materials

Diamond, Platinum

De Beers White Gold Diamond Flower Bombe Ring
By De Beers
Located in London, GB
A unique 18k white gold diamond dress ring by De Beers. The ring features an openwork flower design set with round brilliant cut diamonds. The ring sits at 9mm above the finger and m...
Category

21st Century and Contemporary South African De Beers Jewelry

Materials

Diamond, 18k Gold, White Gold

De Beers Platinum Diamond Engagement Ring 0.52 Carat H/VS1
By De Beers
Located in London, GB
A stunning platinum diamond ring by De Beers from the Classic Collection. The ring features a round brilliant cut diamond within a four claw setting with a weight of 0.52ct, H in col...
Category

21st Century and Contemporary De Beers Jewelry

Materials

Diamond, Platinum

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De Beers Simple Platinum Band
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DeBeers Yellow Gold Diamond Dress Ring
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De Beers Yellow Gold Classic Diamond Bangle
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De Beers White Gold Diamond Enchanted Lotus Sleeper Earrings
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De Beers White Gold Enchanted Lotus Yellow Diamond Band Ring
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De Beers White Gold Classic Diamond Three Row Bangle B102120
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De Beers White Gold Diamond Adonis Rose One Line Bracelet 5.35 Carats
By De Beers
Located in London, GB
An elegant 18k white gold diamond bracelet by De Beers from the Adonis Rose collection B1021570018. The one line bracelet is set with 5 marquise cut and 86 round brilliant cut diamo...
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De Beers White Gold Diamond Dewdrop Bangle B102147
By De Beers
Located in London, GB
A reversible 18k white gold bangle by De Beers from the Dewdrop collection. The first side is set to the centre with 11 round brilliant cut diamonds bezel set between two rows of pav...
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De Beers Yellow Gold Classic Diamond Three Row Bangle 2.03 Carats
By De Beers
Located in London, GB
An elegant 18k yellow gold diamond bangle by De Beers from the Classics collection. The bangle features 162 micropave set round brilliant cut diamonds totalling 2.03ct, predominately...
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De Beers Yellow Diamond Aura Earrings 1.80ct TDW
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De Beers jewelry & watches for sale on 1stDibs.

Find a range of De Beers jewelry & watches available on 1stDibs. Each of these unique items was designed with extraordinary care, often using platinum. While looking for the most stylish antique or vintage De Beers jewelry to pair with your ensemble, you’ll find that De Beers diamond jewelry & watches, from our inventory of 35, can add a particularly distinctive touch to your look. We have 36 pieces in this collection as well as a number of other designs by this jeweler. While this collection reflects work that originated over various time periods, most of these items were designed during the 21st century and contemporary. If you’re looking for additional options, many customers also consider jewelry & watches by Gregg Ruth, The Rock Hound, and Tom Castor. Prices for De Beers jewelry & watches can differ depending upon gemstone, time period and other attributes. On 1stDibs, the price for these items starts at $437 and tops out at $195,000, while pieces like these, on average, can sell for $3,898.
Questions About De Beers Jewelry
  • 1stDibs ExpertApril 5, 2022
    Yes, De Beers is genuinely considered to be a luxury brand. Most people define a luxury jewelry brand as one that produces pieces out of high-quality gemstones and precious metals and prices them accordingly. De Beers fits this definition. On 1stDibs, shop a selection of De Beers jewelry.
  • 1stDibs ExpertApril 5, 2022
    In a recent turn of events, De Beers has opened a factory in Portland, Oregon that has the capacity to produce 400,000 lab-grown diamonds per year. You can shop a selection of De Beers jewelry from some of the world’s top sellers on 1stDibs.
  • 1stDibs ExpertFebruary 27, 2024
    Yes, De Beers diamonds are generally worth it. The luxury jewelry maker has exceptionally high standards for gemstone quality. As a result, jewelry produced by the company only features diamonds with color ratings of D to L, clarity ratings of FL to SI2 and cuts of Excellent and Very Good. On 1stDibs, find a diverse assortment of De Beers diamond jewelry.
  • 1stDibs ExpertFebruary 7, 2024
    Where De Beers gets its diamonds varies. The diamond supplier operates mines in Botswana, Canada, Namibia and South Africa. De Beers guarantees that all of its gemstones are ethically sourced and conflict-free, and it employs transparency policies that allow customers to know the origins of the diamonds they purchase. Shop a variety of De Beers diamond jewelry on 1stDibs.
  • 1stDibs ExpertFebruary 1, 2024
    Yes, many people consider De Beers to be a good brand. The company is among the world’s largest diamond suppliers by volume. De Beers engagement rings, wedding rings, tennis bracelets and other pieces are widely admired by jewelry wearers near and far. Additionally, De Beers has played a significant role in the diamond world over the years. In 1940, for example, the company partnered with the Gemological Institute of America to market the 4Cs — cut, color, clarity and carat weight. This system lays out the guidelines that determine how diamonds are graded. On 1stDibs, explore a variety of De Beers jewelry.
  • 1stDibs ExpertApril 5, 2022
    No, De Beers did not invent the engagement ring. Use of engagement rings date back to at least the time of Ancient Rome. However, in the 20th century, engagement rings began to fall out of style, especially by the time of the Great Depression. In the late 1930’s, De Beers began an advertising campaign that would forever rejuvenate interest in diamond engagement rings. Shop a collection of authentic De Beers jewelry on 1stDibs from some of the world’s top sellers.

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