Bvlgari Bulgari Yellow Gold Watch with Black Face

Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (eventually spelled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti.

Although the house found success with its silverwork and Art Deco designs, popular through the 1920s, its signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932. The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.

In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.

Pradera is a renowned jewelry brand born in Bilbao, Spain in 1976 who over the years has developed a wide range of clients in other bases as Marbella and Madrid. Their jewels creations are rich in color and textures, always working with the best craftsmen and precious gems. They have been the official distributers of prime European jewelry and watch brands like Chanel, Baccarat, Bulgari, Pomellato, Mattioli, Chantecler, Valente, Breitling, Audemars Piguet, Fabergé ... The actual business is run by Irama Pradera second generation that acts as creative director with young and fresh jewelry creations and leads a selective estate department with beautiful and precious jewels from many private collectors and boutique sample pieces, she travels all over Europe, selecting the best and most beautiful pieces for a sportive and wearable nowadays look