Moroso Bloomy Designer Chair in High Quality Red Fabric by Patricia Urquiola

Known for a legacy of material innovation and quality craftsmanship, Moroso produces sophisticated upholstered furniture for the hospitality sector and the luxury residential market. Since 1952, the manufacturer has been merging research and its tradition of forward-thinking design to create iconic sofas, chairs, tables and other furnishings.

Moroso was founded in Udine, Italy, by husband-and-wife team Agostino and Diana Moroso. Now under the artistic direction of the founders’ daughter, Patrizia Moroso, the manufacturer is one of Italy’s last family-owned furniture companies. Since its mid-century inception, Moroso has collaborated with many distinguished designers.

Swiss-Argentinian product designer Alfredo Häberli fashioned the Taba collection, including a sofa, two armchairs and several ottomans. Spanish architect and furniture maker Patricia Urquiola’s contribution to the Moroso family of products is vast, spanning a relationship that started in 1998. This includes the design of Patrizia Moroso’s private residence in northern Italy and a Lake Como hotel where the texture-rich, naturally hued guest suites also contain a selection of Urquiola furniture. Israeli designer Ron Arad is known for working with metal and for his thoughtful integration of technology in his furnishings. His Soft Heart rocking chair for the brand is built on a steel core. In 2009, Moroso partnered with fashion brand Diesel as well to create a furniture line featuring informal, distinctive and comfortable pieces.

Moroso is committed to environmental sustainability. In 1994 the company was awarded ISO 9001 production process certification by the International Organization for Standardization and ISO 14001 five years later.

Moroso’s furniture has been a part of exhibitions at museums worldwide, including MoMA in New York, Le Palais de Tokyo, Grand Palais in Paris, and the Victoria & Albert Museum in London. They have also appeared in the Venice Biennale.

On 1stDibs, find a collection of Moroso chairs, armchairs, tables and dining room chairs.