Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 6

Spencer Douglass Crockwell
After a Day on the Slopes, Beer Advertisement

1954

$15,500
£11,783.32
€13,755
CA$21,763.05
A$24,690.65
CHF 12,928.88
MX$304,616.58
NOK 160,315.44
SEK 153,391.12
DKK 102,599.39
Shipping
Retrieving quote...
The 1stDibs Promise:
Authenticity Guarantee,
Money-Back Guarantee,
24-Hour Cancellation

About the Item

Signature: Signed Lower Left Following World War II, the United States Brewers Foundation (USBF) wanted beer to be seen in a more positive light, as an integral part of the American way of life and, as their now famous tagline states, as “America’s beverage of moderation.” From 1945 to 1956, the USBF produced at least 136 ads using the same thematic elements, with 120 of them numbered as part of the “Home Life in America” series. This work is number 103 of the series and was featured in ads in the January 24th and February 7th, 1955 issues of Life Magazine.
  • Creator:
    Spencer Douglass Crockwell (1904 - 1968, American)
  • Creation Year:
    1954
  • Dimensions:
    Height: 24.5 in (62.23 cm)Width: 23 in (58.42 cm)
  • Medium:
  • Period:
  • Condition:
  • Gallery Location:
    Fort Washington, PA
  • Reference Number:
    Seller: 32901stDibs: LU38434504311

More From This Seller

View All
Father Rushing Home with an Armload of Gifts, Saturday Evening Post Cover
By Joseph Christian Leyendecker
Located in Fort Washington, PA
Father Rushing Home with an Armload of Gifts, The Saturday Evening Post Cover, December 4, 1909. A charming original cover for The Saturday Evening Post, published December 4, 1909,...
Category

Early 1900s Figurative Paintings

Materials

Canvas, Oil, Masonite

Shoo the Moos, Saturday Evening Post Cover
By Stevan Dohanos
Located in Fort Washington, PA
Date: 1950 Medium: Oil on Masonite Dimensions: 25.75" x 20.00" Signature: Signed Lower Right Original cover illustration for The Saturday Evening Post, July 1st, 1950. The Post des...
Category

1950s Figurative Paintings

Materials

Masonite, Oil

Book Cover
Located in Fort Washington, PA
Medium: Oil on Masonite Signature: Unsigned
Category

1980s Figurative Paintings

Materials

Masonite, Oil

Saturday Evening Post Cover, January 31, 1953
By Stevan Dohanos
Located in Fort Washington, PA
Date: 1953 Medium: Oil on Masonite Dimensions: 42.00" x 32.50" Signature: Signed Lower Left Original cover illustration for The Saturday Evening Post, January 31, 1953. The Post d...
Category

1950s Figurative Paintings

Materials

Masonite, Oil

Santa's 1963 Corvette Convertible, Hertz advertisement
By John Philip Falter
Located in Fort Washington, PA
Medium: Oil on Masonite Signature: Signed Center Left Santa's 1963 Corvette Convertible, Hertz Advertisement.
Category

1960s Figurative Paintings

Materials

Masonite, Oil

Swell Ride Down, Saturday Evening Post Cover
By John Philip Falter
Located in Fort Washington, PA
Signed Lower left The present work was published as the cover illustration of the February 3rd, 1962 issue of The Saturday Evening Post. The Post editors wrote of this cover, “The ...
Category

1960s Figurative Paintings

Materials

Masonite, Oil

You May Also Like

Fall at the Estate Mid Century Landscape
By Eloisa Rodriguez Schwab
Located in Soquel, CA
Substantial and period oil painting of a vividly colored estate by listed artist Eloisa Schwab (American, 1894-1990). Signed "Eloisa Schwab" lower left, circa 1940. Unframed. Image, 20"H x 24"W. Born in Havana, Cuba. Schwab studied at the Academy Julian in Paris and the Art Students League in New York with George Bridgman and Kenneth Hayes Miller and exhibited extensively from the mid 1920s to 1960s at venues including the Society of Independent Artists, the Salons of America, and the Pennsylvania Art...
Category

Mid-20th Century Impressionist Landscape Paintings

Materials

Masonite, Oil

Demure Nude Figurative in Library by Margaret Wherry Ziegler
By Margaret Wherry Ziegler
Located in Soquel, CA
A nude portrait of a demure young lady seated on an antique couch in a library setting by Margaret Wherry Ziegler (American, 1909-1989). Signed with monogram "MWZ" top right, and on verso. Unframed. Image, 24"H x 12"L. Ziegler studied at Cincinnati Art Academy, Minneapolis Art...
Category

1970s American Impressionist Nude Paintings

Materials

Masonite, Oil

Mid Century Modern Madonna and Child
Located in Soquel, CA
A beautiful mid century modernist take on Madonna and child by Dorothy Steck Beech of Carmel, California (American, 1915-2002). Signed "D.S. Beech" lower right. Displayed in a rusti...
Category

1960s American Impressionist Figurative Paintings

Materials

Masonite, Oil

1970s Modern Figurative -- Madre del Mundo
By Rodrigo Ramirez Pimentel
Located in Soquel, CA
Evocative modern figurative painting of a mother and family in a calming but somber palette by Rodrigo Ramirez Pimentel (Mexican, b. 1945), 1973. Imprimatura and impasto reveals artist's first take had mother looking out at world (can be seen when viewed at side angle) with artist ultimately deciding to have mother looking down at what she's carrying with family behind her and one figure looking like angel of death. Signed and dated "R. P. -73" lower right corner. Unframed. Image size: 36"H x 24"W. Born in Zináparo, Michoacán in 1945, Rodrigo Pimentel is one of the most talented Michoacan artists whose career is well known to many specialists in Mexican art. His work is part of the Permanent Collection of the Museum of Modern Art in Mexico City and other important collections in Mexico and the world. Rodrigo Pimentel studied at the ENAP, and became a pupil of several teachers who were still struggling for classical academic education: Santos Balmori, Francisco Moreno Capdevila...
Category

1970s Modern Figurative Paintings

Materials

Masonite, Oil

Victorian Couple with Angel - Figurative Abstract
By David Rosen (b.1912)
Located in Soquel, CA
Moody figurative abstract expressionist painting of a Victorian couple with an angel by artist David Rosen (American, 1912-2004), c. 1970. Signed "Rosen" lower right. Unframed. Image size: 30.25"H x 26.38"W. Born in 1912, Rosen grew up in Toronto, Canada before pursuing arts in the United States. Upon arriving, Rosen settled in New York City and attended the Cooper Union Art school in 1930. While participating in the Federal Arts Project, he worked for the program's mural department until 1941. He also worked with an artist collective, Siqueiros Art Workshop. There, Rosen met fellow FAP artist Jackson Pollack, and together, with artist Phillip Guston, they experimented with new painting techniques and mediums. Art movements are often reactions to the popular styles that precede them, and Abstract Expressionism applied a new and exciting method to Modern Art. Gradually, artists began to break away from an overly-studied, academic approach to painting and liberated their technique. During these workshops, Rosen was introduced to Pollack's groundbreaking "drip painting" before it changed the art world. As America became involved in World War II, the Federal Arts Project wound down, officially ending in 1942. Around this time, Rosen enlisted as a Merchant Seaman with the U.S Merchant Marines. During this time, he traveled to North Africa and Italy before concluding his service and moving to California where, in 1945, he devoted his full attention to building an art career. Within a couple of years, he landed a major exhibition at the Los Angeles County Museum of Art in 1947, and his first one-man show, which opened to rave reviews, was held at Hollywood's Contemporary Art Gallery. The exhibition’s success led to mural commissions from Palm Springs' Hotel del Tahquitz, and he scored more solo shows at West Hollywood's Chabot Gallery. The early 1950s brought a surge of recognition for Rosen's career, and while his work was certainly still influenced by Abstract Expression, his painting style included elements of Surrealism, Figurative Art, and Cubism. Like his colleague Jackson Pollack, Rosen produced work inspired by drip painting; however, rather than splattering, his drips were the natural flow marks from painting freely without regard for "mistakes." Throughout Rosen's long career, he would acquire techniques from vastly different art styles which made for a varied, eclectic catalog of work. Rosen continued to build his California art career and settled at a Laguna Beach art colony in 1958. There, he entered his work in the Laguna Beach Festival of Arts and was the first painter to contribute Abstract Art to the event. Rosen would participate in the festival for the next fifteen years. A year after his move, in 1959, Rosen opened his first studio gallery and began a 12-year collaboration with the Laguna Playhouse. For the next two decades, Rosen participated in 17 art exhibitions and 20 solo shows, and received considerable critical praise. Rosen's themes were as varied as his evolving painting style, and one of his themes focused on classic characters like Shakespeare's Hamlet. Rosen's close-up portraits of historical and literary figures, illustrated by the piece To Be or Not to Be: Soliloquy From Hamlet, capture the essence of the characters while remaining loose with the painting and even adding a slight cartoon feel. His ongoing Hamlet series, as a complete collection, makes an impact with the diversity of technique. Unlike the loose style of some of his works, the painting Madaam... that he is mad is true is influenced by the structure of Cubism, the flat dimensions of Byzantine Art, and his utilization of mixed media. After Rosen's death in 2004, the Laguna Beach Festival of Arts sponsored an exhibition of his Hamlet paintings at the Wells Fargo Building gallery. Throughout Rosen's career, he amassed a great deal of critical, industry, and public praise for his work. His beloved town of Laguna Beach bestowed numerous awards that include the Laguna Beach Annual Art Gallery Award and Orange County's Annual Exhibit Award. Rosen's work flourished in California, and he received recognition from the San Diego County Fair, Los Angeles' Miracle Mile...
Category

1970s Abstract Expressionist Abstract Paintings

Materials

Masonite, Oil

Rocket Boy Abstract Expressionist Figurative
By Kristin Cohen
Located in Soquel, CA
A lighthearted figurative abstract by Bay Area artist Kristin Cohen (American, b.1963). Signed and dated lower left, "Cohen '95." Presented in the artist's painted wood frame. From ...
Category

1990s Abstract Expressionist Figurative Paintings

Materials

Masonite, Oil