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Adolphe Jean-Marie (AM) CassandreA.M. Cassandre - Galeries Lafayette 1928 - Art Deco Original Poster1928
1928
About the Item
Beautiful poster of Cassandre in 1928 for the Exposition Générale at Galeries Lafayette.
Cassandre, pseudonym of Adolphe Jean Marie Mouron, 🇺🇦 & 🇫🇷 (1901-1968) is a French graphic designer, poster artist, theater decorator, lithographer, painter and typographer whose works never cease to amaze us
He is mainly known for his advertising posters for railroads, such as the Étoile du Nord, the Dubonnet drink, the Normandie liner, and for the typefaces he created in the 1930s such as Bifur and Peignot, and, drawn out of retirement by Pierre Bergé, for designing the logo for the Yves Saint Laurent brand, in 1961.
- Creator:Adolphe Jean-Marie (AM) Cassandre (1901 - 1968)
- Creation Year:1928
- Dimensions:Height: 11.82 in (30 cm)Width: 8.67 in (22 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792210011042
Adolphe Jean-Marie (AM) Cassandre
Cassandre, pseudonym of Adolphe Jean-Marie Mouron (1901 – 1968) was a French painter, commercial poster artist, and typeface designer. Born in Ukraine to French parents, Cassandre moved to Paris as a young man where he studied at the École des Beaux-Arts and at the Académie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel. His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.
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Birth place: Philadelphia, PA
Death place: Phila.
Addresses: Germantown, PA; Phila.
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Studied: Univ. Penn. School FA; PAFA with D. Garber (Cresson traveling scholarship); G. Harding; R. Nuse; A. Lhote in Paris.
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Member: NA; SAGA; Phila. Pr. Club; Phila. Art All.; Am. Artists Congress.
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