Items Similar to 1949 original poster by Axelle at the Hanover Export Fair
Want more images or videos?
Request additional images or videos from the seller
1 of 8
Axelle1949 original poster by Axelle at the Hanover Export Fair1949
1949
$1,758.58
£1,310.69
€1,500
CA$2,420.75
A$2,746.40
CHF 1,438.11
MX$33,883.20
NOK 17,832.25
SEK 17,062.04
DKK 11,412.36
Shipping
Retrieving quote...The 1stDibs Promise:
Authenticity Guarantee,
Money-Back Guarantee,
24-Hour Cancellation
About the Item
The 1949 original poster by Axelle for the Foire d'Exportation de Hanovre commemorates the significant event of the Hanover Export Fair, which marked a key moment in the post-World War II industrial recovery in Germany and Europe. The fair was vital to re-establishing Germany's economy through international trade and industrial exports. Held in a city still healing from the ravages of war, the fair became a platform for German manufacturers to demonstrate their potential to contribute to the rebuilding of the European economy by producing goods worthy of export.
The Hanover Export Fair took place in two segments in 1949: the Commercial Export Fair from April 22-28, and the Industrial Export Fair from May 20-30. This dual focus on commercial and industrial sectors was intended to showcase the breadth of German production capabilities, with companies striving to attract foreign buyers and thus generate much-needed foreign currency.
The poster, designed by Axelle, features a commanding figure that appears to be a historical explorer, standing against a backdrop of a world map. This visual conveys the theme of global commerce and exploration, symbolizing Germany's re-entry into international trade and the broader global marketplace. The emblem of the Foire d'Exportation, prominently displayed in the center, reinforces the event's focus on exports and international reach. The design reflects the optimistic spirit of a country looking beyond its borders to recover from the war and rebuild through global cooperation.
The Export Fair of 1949 became a turning point for German industries, particularly for companies like Mercedes-Benz, which unveiled new products for the first time since the war. This marked a crucial moment for the German automotive industry and symbolized the broader resurgence of German manufacturing. The fair's success helped solidify the Hanover Messe as a premier international event, a legacy that continues today.
Axelle's poster is both a historical artifact and a piece of propaganda for the optimistic future that Germany sought through industry, innovation, and international trade. It stands as a reminder of the nation's resilience and its efforts to re-establish itself as a major player on the global economic stage in the years following World War II.
Original poster
Germany - Industry - Navigation
At the end of the 1940s, Europe slowly recovered from its wounds. States are ruined and raw materials are rare.
BTP has priority: it is necessary to rebuild. If other industries want metals, they must deserve it!
Thus in August, in Hanover, opens the first "export-mass" (ancestor of the current Hanover fair-CEMAT for intimate-), in an old aluminum foundry. German industrialists show their products there hoping to seduce an American customer. Some may remember that a few years earlier, in occupied Paris, it was the French industrialists who showed their products in front of German buyers ...
Franz Scherrer Hannover
- Creator:Axelle
- Creation Year:1949
- Dimensions:Height: 33.47 in (85 cm)Width: 23.63 in (60 cm)
- Medium:
- Period:
- Condition:Good condition, pinholes, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215262762
About the Seller
5.0
Platinum Seller
Premium sellers with a 4.7+ rating and 24-hour response times
Established in 2021
1stDibs seller since 2022
157 sales on 1stDibs
Typical response time: <1 hour
- ShippingRetrieving quote...Shipping from: PARIS, France
- Return Policy
Authenticity Guarantee
In the unlikely event there’s an issue with an item’s authenticity, contact us within 1 year for a full refund. DetailsMoney-Back Guarantee
If your item is not as described, is damaged in transit, or does not arrive, contact us within 7 days for a full refund. Details24-Hour Cancellation
You have a 24-hour grace period in which to reconsider your purchase, with no questions asked.Vetted Professional Sellers
Our world-class sellers must adhere to strict standards for service and quality, maintaining the integrity of our listings.Price-Match Guarantee
If you find that a seller listed the same item for a lower price elsewhere, we’ll match it.Trusted Global Delivery
Our best-in-class carrier network provides specialized shipping options worldwide, including custom delivery.More From This Seller
View All1949 original map of Belgian Congo - Belgian Ministry of Colonies
Located in PARIS, FR
This 1949 original poster titled Congo Belge, created by French illustrator Laboulais, offers a striking example of mid-20th-century colonial-era educational and promotional art. Pub...
Category
1940s Prints and Multiples
Materials
Paper, Lithograph, Linen
Belle Époque original 1890 poster Jules Chéret Musée Grévin colonial exhibition
By Jules Chéret
Located in PARIS, FR
An emblem of the Belle Époque's fascination with the exotic, this original 1890 poster by Jules Chéret—often called the father of the modern poster—captures the spirit of late 19th-c...
Category
1890s Prints and Multiples
Materials
Linen, Paper, Lithograph
Original map of the Belgian Congo illustrated by James Thiriar in 1954
Located in PARIS, FR
Beautiful map of the Belgian Congo illustrated by James Thiriar in 1954. James Thiriar, born in Ixelles in 1889 and died in Brussels in 1965, was a Belgi...
Category
1950s Prints and Multiples
Materials
Paper, Lithograph, Linen
Original Poster of the end of the 40s for the airline American Overseas Airlines
Located in PARIS, FR
Beautiful poster of the end of the 40s for the airline American Overseas Airlines, It was an airline that operated between the United States...
Category
1940s Prints and Multiples
Materials
Paper, Linen, Lithograph
Original 1950s poster by French artist Paul Colin La Nuit de Mai à Bobino
By Paul Colin
Located in PARIS, FR
This original 1950s poster by legendary French graphic artist Paul Colin announces “La Nuit de Mai à Bobino”—a festive gala evening held on Thursday, May 25th, at the iconic Parisian...
Category
1950s Prints and Multiples
Materials
Lithograph, Paper, Linen
John Heartfield poster Whoever Reads the Bourgeois Press Becomes Blind and Deaf
Located in PARIS, FR
John Heartfield’s Qui lit la presse bourgeoise devient aveugle et sourd, plus de bandages abrutissants (Whoever Reads the Bourgeois Press Becomes Blind and Deaf—No More Stupefying Ba...
Category
Early 20th Century Prints and Multiples
Materials
Linen, Paper, Lithograph
You May Also Like
Marching on a Butterbur Leaf
By Yoshitomo Nara
Located in Washington , DC, DC
Category
21st Century and Contemporary Contemporary Prints and Multiples
Materials
Lithograph, Linen, Paper
$1,480 Sale Price
73% Off
Menton by Constantin 1960 Vintage French TRAVEL POSTER by Terechkovitch
By Constantin Terechkovitch
Located in London, GB
Menton by Constantin 1960 vintage French TRAVEL POSTER
By Terechkovitch
Georges Terechkovitch (1908-1993) was a French artist of Russi...
Category
1960s Contemporary Figurative Prints
Materials
Linen, Lithograph
Beatles Yellow Submarine Pop Art Poster, Peter Max
By Peter Max
Located in London, GB
Beatles Yellow Submarine
Movie poster after Peter Max
Peter Max is a German-American artist known for his colourful, psychedelic pop art, whi...
Category
1960s Contemporary Portrait Prints
Materials
Lithograph, Linen
100 Affiches Pablo Picasso Stone Lithograph Pablo Picasso
By Pablo Picasso
Located in London, GB
100 Affiches Pablo Picasso Lithograph Poster
Pablo Picasso was a Spanish painter, sculptor, and co-founder of the Cubist movement, which revolutionized European painting and sculptu...
Category
1960s Contemporary Figurative Prints
Materials
Lithograph, Linen
Bally By Bernard Villemot
By Bernard Villemot
Located in London, GB
Bally
By Bernard Villemot
Bernard Villemot was a renowned French graphic artist famous for his vibrant, stylized advertising posters, particularly for brands like Bally, Perrier, and Orangina. His distinctive use of bold colors and elegant silhouettes made his work iconic in mid-20th-century commercial art.
1979
Offset lithograph, vintage poster mounted...
Category
1970s Contemporary Prints and Multiples
Materials
Linen, Lithograph
Superpowers
By Roman Cieslewicz
Located in Bristol, CT
Iconic original parchment linen poster 'Superpowers' c1968 by noted Polish graphic artist Roman Cieslewicz (1930-1996)
Poster Sz: 31 1/4"H x 21"W
Frame Sz: 32 1/2"H x 22 1/2"W
w/ ...
Category
1960s Other Art Style Portrait Prints
Materials
Linen, Parchment Paper
