Herve Morvan

BENDIX, original French mid century poster

c. 1965

The clarity of his designs, the uncluttered compositions, the subtle use of texture and the unique sense of humour that comes through in his images. Not to mention the simple, sophisticated, bright colours that are always inventively used. French painter. His work was part of the painting event in the art competition at the 1948 Summer Olympics. French poster and advertising artist Hervé Morvan became well-known for his advertising poster for Perrier in 1950. Thereafter he drew increasing attention from his following works for Vittel, Evian, Danone, and Esso. He created several advertising posters for kids, food/drink, household, fashion, travel, campaigns, alcohol, cigarettes, film and music, and greeting cards. Morvan’s posters emphasized colorful, cute, and adorable characters. Morvan was a friend of Raymond Savignac, who also had a playful style that hints at Morvan’s own. The two French artists knew each other and were influenced by the other’s style, though they competed in their fields. Like other poster artists of this period (Villemot and Savignac), Morvan was inspired by the work of Cassandre, Loupot, and Carlu.