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Leonetto CappielloOriginal Vintage Leonetto Cappiello Spa Monopole Poster 19221922
1922
$6,300
£4,757.18
€5,482.13
CA$8,891.98
A$9,803.20
CHF 5,128.72
MX$120,267.09
NOK 64,560.42
SEK 60,374.20
DKK 40,940.69
About the Item
This vintage poster by Leonetto Cappiello (1875–1942) was created to promote Source Reine, Spa Monopole, the famous Belgian mineral water from the town of Spa. The artwork depicts a radiant woman in a flowing yellow dress, joyfully pouring a vessel of pure, cascading water. Set against a dramatic landscape of red earth and tall trees, the image emphasizes the natural and life-giving qualities of the spring. The dynamic movement of the figure and the streaming water convey freshness, vitality, and the prestige long associated with Spa’s mineral waters.The springs of Spa, Belgium, had been celebrated since the Renaissance for their curative properties, and by the late 19th and early 20th century the town became synonymous with bottled mineral water throughout Europe. Spa Monopole, founded in 1921, grew into one of the most important mineral water companies, protecting and commercializing these historic springs. “Source Reine” (Queen’s Spring) was one of their most prized sources, marketed for its purity and health benefits.Leonetto Cappiello, born in Livorno, Italy, is celebrated as one of the most important figures in early 20th-century poster design. Often called “the father of modern advertising,” Cappiello revolutionized poster art by abandoning the intricate detail of Art Nouveau and instead using bold figures, bright colors, and strong contrasts against plain backgrounds. His approach created instantly memorable images for products ranging from beverages and liqueurs to theaters and consumer goods.
This is a very rare Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in very good condition. It has been treated with expert restoration to repair any previous damages in the paper. We guarantee the authenticity of all our posters.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1922
- Dimensions:Height: 63 in (160.02 cm)Width: 43 in (109.22 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Boca Raton, FL
- Reference Number:Seller: 144181stDibs: LU2560216885092
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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