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Clive Uptton
Save Fuel at Work Original Poster World War 2 Home Front Efficiency Clive Uptton

c. 1940

$298.05
£220
€257.16
CA$411.35
A$460.80
CHF 239.68
MX$5,620.86
NOK 3,051.39
SEK 2,877.24
DKK 1,919.37

About the Item

To see our other original vintage public information posters, scroll down to "More from this Seller" and below it click on "See all from this seller" - or send us a message if you cannot find the poster you want. We have a whole series referring to environmental issues on the theme of "waste not want not" and caring for the environment and recycling. Clive Uptton (1911-2006) Save Fuel at Work: Shut that Door! Hold the Heat – Save Fuel Help Your Fuel Watcher Lithographic poster c. 1940 Printed by W R Royle & Sons Limited for HMSO and issued by the Ministry of Fuel and Power 37x25cm Uptton was a widely-published artist, political cartoonist of the Daily Sketch and Sunday Graphic from 1940-42. Soon after the war began the Ministry of Information’s wartime poster campaign was regarded as dull and uninspiring on account of its hectoring messages such as ‘Keep Calm and Carry On.’ There were posters telling the population how to conduct virtually every minute of their daily lives – for instance by saving old clothes for rags, turning off the lights, saving food, digging for victory, or watching out for spies. With this instruction overload the population ceased paying attention to the posters, so Fougasse offered his services to the Ministry of Information unpaid, with a view to bringing a touch of humour to serious messages. An amusing picture and a pithy caption helped to get the message across to the reader. Other poster designers were also recruited in order to create similar messages. In this amusing poster a man in blue overalls points at another man in overalls who has gone out of the workshop and left the door open. The British population is thus encouraged to Save Fuel for Battle. In Britain during World War II the Government encouraged fuel efficiency at all levels, for instance by the painting of a line on the inside of the bath to discourage the use of more than four inches of bathwater; this bath then to be used by the whole family. The energy thus saved could be used in building, transporting or powering war materials. The message remains as true today as environmental and green campaigners encourage us to save the world.
  • Creator:
    Clive Uptton (1911 - 2006, British)
  • Creation Year:
    c. 1940
  • Dimensions:
    Height: 14.57 in (37 cm)Width: 9.85 in (25 cm)Depth: 0.04 in (1 mm)
  • Medium:
  • Period:
  • Condition:
  • Gallery Location:
    London, GB
  • Reference Number:
    1stDibs: LU79534619342

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