1945 Rolex Platinum Diamond Set Line Tennis Style Jubilee Bracelet Watch

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1945 Rolex Platinum Diamond Set Line Tennis Style Jubilee Bracelet Watch

About the Item

AN EXTREMELY RARE & FULLY PRODUCED IN HOUSE ROLEX PERPETUAL DESIGNED IN PLATINUM CIRCA 1945 LADIES BRILLIANT ROUND CUT DIAMOND SET, TENNIS LINE-STYLE BRACELET WATCH DESIGNED WITH ROLEX’S ICONIC “JUBILEE” FORM SHAPED BRACELET WHICH IS THE FIRMS 1ST BRACELET CONCEPT PRODUCED BY ROLEX AND INTRODUCED FOR THEIR 40TH ANNIVERSARY CASE DIMENSIONS & SPECIFICATIONS - Fits up to 175mm wrist size * Can be resized as necessary as a complimentary service with purchase - 10mm x 13mm Dial Dimension & Bracelet width 5mm across with Ultra sleek entirely in Platinum - Fancy Satin Silver Dial with 1940s Hand Cut Diamond Shaped Hour Markers - Fully Signed & Serial numbered throughout case, dial, movement & bracelet clasp with sharp hallmarks throughout indicating the firms completely creation of the present timepiece - Designed with 39 platinum shaped “Jubilee” style lugs individually crafted to be articulated so the wrist can move with full mobility and 39 Brilliant white Round Cut Diamonds carefully well matched and set into the middle of each jubilee bracelet component -The movement is powered by Rolex Perpetual Precision Movement upon which is Rolex’s smallest movement in its production line and was accredited the 1st wristwatch movement in the world to receive the swiss certificate of chronometric precision in 1910 and as the most precise movement available during this timeframe - Issued in addition a Class A Precision Certificate which until that timeframe had been only exclusively reserved for marine chronometers making Rolex timepieces of this period synonymous with precision thereafter - Recently Serviced & In perfect Working Condition ADDITIONAL SPECIAL FEAUTURES: - Based on research the present example is the only example of its kind produced as a tennis style bracelet watch when the jubilee bracelet design concept was first introduced by the firm for their 40th anniversary when Rolex introduced the iconic Rolex Date Just model product line in 1945 as the present ladies diamond set tennis bracelet watch is designed with (one of Rolex’s most iconic and easily recognizable bracelet concepts of all time today as it was the first bracelet design Rolex produced in-house) -The present example is entirely designed in Platinum during Post World War II period circa 1945, when design firms such as Rolex, Patek, Cartier rarely issued design concepts in this metal type due to the extreme scarcit and its use had an extremely high premium as a result making its presence by firms in timepieces and jewelry designs of this period reserved for only the firms most important pieces and client orders- (Tycoon, Royalty or Celebrity) - It is also important to note that the timepiece design has been entirely produced by Rolex in house to the highest grade of Rolex Factory standards with strong signatures throughout the Case, Dial, Movement and Clasp which is highly unusual as the firm did not produce their bracelets until 1945 and extremely few were of fully designed and executed by Rolex in this timeframe. During this timeframe Rolex like other many other watch manufacturers were typically only supplying movements to other jewelry firms for women’s watches and never put into mass production the present concept in platinum with jubilee style bracelet especially. Also interesting to note. Rolex in fact did not entirely mass produce womens watches with their bracelets and cases made in house until 1957 making this a true trophy piece to collect as it is an example of one of the most iconic bracelet styles concepts entirely produced by Rolex. THE DESIGN CONCEPT EXPLAINED: The Rolex Jubilee Bracelet – Rolex’s 1st IN HOUSE BRACELET DESIGN introduced in 1945 The Present 1st series example represents one of the most premier examples produced by Rolex bracelet case design innovation at the time and movement engineering as a perpetual precision instrument of the period. For many collectors, it may not be commonly known that Rolex’s first bracelets were in fact neither made by Rolex nor offered as a standard option in their Rolex catalogs. In the early 1930s, bracelets were considered a costly add-on, representing sometimes almost half the price of the standalone watch itself. The original Rolex bracelets were instead manufactured by the most world renown bracelet supplier, Gay Frères, also commonly celebrated for producing many of Patek Philippe’s most important bracelet watches as well. However, In 1945 to celebrate the brand’s 40th anniversary in business, Rolex decided to introduce their first in-house bracelet design concept ever produced with the debut of one of their now highly recognized iconic Rolex models ever introduced: the Rolex Date just. In an era when many other firms, were simply fitting their watches with existing bracelet styles from specialists around the world, the Rolex “Jubilee” bracelet design concept instantly made Rolex wristwatches an identifiable success as their unique Jubilee bracelet design made a watch instantly recognizable as a Rolex. The Jubilee bracelet was engineered with an incredibly unique and innovative design which was never introduced that focused on an expanding link concept with a riveted bracelet concept that required immense attention to detail. It was specially engineered with a five-piece link design and three small center links flanked by two large outer links on either side of the bracelet and two rings to give way to extra user mobility primarily for extra comfort as the men’s sport watches. The bracelet design was instantly revolutionary and represented the firm’s dressier and more premier styles thereafter. At this time, Rolex ladies watches of this period which were jeweled into the 1940s and 50s were typically designed with hinged covers or as more common diamond line tennis style bracelet watches which were the periods trendier fashion and in which Rolex primarily supplied the movements and contracted the cases to a specialist or jeweler to produce the rest of the order as Rolex did not produce completely inhouse bracelet wristwatches until 1957 when they introduced the ladies version of a Date Just. The present example stands out as an especially unique design with a jubilee bracelet date completely made in house and the only known example of a ladies timepiece designed in 1945 with the firms famous in house jubilee bracelet demonstrating its level of importance as it is entirely signed and designed in platinum, but rather than as a sport watch as men’s line were usually designed with places their own style from the common period trend in fashion as a tennis style bracelet for the ladies market as a unique concept well before the firm ever introduced such an example mass produced in 1957 and in a metal which was not available at the time or even today as jubilee bracelet Rolexs are not offered in platinum generally.. Twisting the conventional style upon which women were regularling wearing sleek tennis line bracelet watches as many were known to be commonly ordered by other leading firms for important clients for special events such as by royalty as with the queen of England who ordered a tennis line bracelet diamond watch from jaeger LeCoultre in platinum for her coronation, the design emphasis was to produce a timepiece which appeared more of a diamond bracelet than that of a watch. Rolex demonstrated with the design of the present example their own version of a concept which was equally in fashion of the period as a tennis style bracelet watch but rather also easily recognizable as a rolex as a result of the easily identifiable rolex bracelet concept. Rather than the usual round diamond line bracelet , the present example is designed with articulate lugs by the firms first in house bracelet design concept the jubilee bracelet and in the center it was set with brilliant round cut diamonds set In the middle of each bracelet lug. Never mass produced and extremely rare as it is designed entirely in platinum which had to be specially commissioned during this period and signed throughout the bracelet case clasp dial and movement, it is designed as a very special design concept with only a 5mm thick bracelet like that of a tennis style bracelet watch and accented with 39 brilliant round cut diamonds and houses the firms most precision perpetual movement in the world as a female example for the bracelet concept being simultaneously launched as the date just before a ladies line was formally introduced using the iconic bracelet design 12 years later. Eventually as Rolex debuted a female sport watch version which was identical to the men’s date just concept and used the jubilee bracelet in 1957, the firm still never offered publicly an entirely gem set platinum example with their signature bracelet concept that made the firm so famous on their 40th year anniversary making the present example a true piece of history in watch making and innovation for avid collectors to appreciate. Also interesting to note, Rolex in this timeframe was entering their golden age and their most important clients largely were female athletes upon which the British firm sought to have them as brand ambassadors to help their firm bring about world wide brand recognition. The first Rolex ambassador was Mercedes Gleitze the British swimmer whose celebrity status was so big that it catapulted Rolex’s name into the public line of sight as Rolex was able to talk up the fact that the watch, she wore across the English channel was able to keep time after being submerged in cold water for hours. This greatly increased brand awareness and the public's opinion of Rolex's quality. In 1927, Wilsdorf approached Mercedes Gleitze, who was the first woman to swim the English Channel and the first person to swim the Strait of Gibraltar and asked her to wear the new Rolex Oyster watch, complete with waterproof case. The swimmer agreed to the cross-channel challenge and wore it around her neck during an attempt to swim the channel and as she Mercedes became the first female to swim across the English Channel in 1927, a swim which lasted over 10 hours immediately intertwining Rolex as a brand with the public element of human achievement in this period as their timepieces proved not only to be waterproof but keeping time in perfect working order thereafter. Record breakers and developing the best of the best timepieces worn by the best of the best athletes became the hereditary element of the brand and on many occasions, unique specially ordered pieces were commissioned for various commemorations as a result and produced for the very purpose of recognizing those achievements and celebrating them For additional questions video or photos please do not hesitate to ask

Creator:
Rolex
Metal:
Platinum
Stone:
Diamond,White Diamond
Stone Cut:
Round Cut
Dimensions:
Height: 0.52 in (13 mm)Width: 0.4 in (10 mm)Length: 6.89 in (175 mm)
Style:
Retro
Place of Origin:
Switzerland
Period:
1940-1949
Date of Manufacture:
1945
Condition:
Wear consistent with age and use.
Seller Location:
New york, NY
Reference Number:
1stDibs: LU1212313794342

Shop All Rolex

Rolex

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

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