1970s Gucci Cotton Pocket Square or Scarf
View Similar Items
1970s Gucci Cotton Pocket Square or Scarf
About the Item
- Designer:
- Brand:
- Dimensions:Width: 16 in (40.64 cm)Length: 17 in (43.18 cm)
- Place of Origin:
- Period:
- Condition:Wear consistent with age and use. Excellent condition with the exception of a small grey smudge - see image #4.
- Seller Location:Chicago, IL
- Reference Number:1stDibs: LU43032766203
Gucci
Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.
Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.
At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)
In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors.
In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.
Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.
Find vintage Gucci clothing and accessories on 1stDibs.
- "West Virginia" Cream with Red Florals Area Map Scalloped Cotton HandkerchiefLocated in New York, NYCream with red multi-florals and red scallop-edged "West Virginia" area map handkerchief with locations such as: Chester, Pennboro, Charleston, Webster Springs, Petersburg, Ch...Category
1970s American Handkerchiefs
- 1970 Vintage Gorgeous Pink Silk Scarf by Leonard Paris FranceBy Leonard of Paris, Leonard FashionLocated in North Hollywood, CA1970's vintage gorgeous Leonard Paris France silk scarf in mint pristine condition. Authentic Carre Leonard Paris scarf, vintage gray pink black floral print, silk square scarf, hand...Category
Late 20th Century French Scarves
$228 Sale Price20% Off - Multi-Colors of Abstract Swiss Cotton with Micro-Finished Edges HandkerchiefLocated in New York, NYMulti-colors of abstract Swiss cotton is accented with micro-finished edges in this beautiful handkerchief. Made in Italy, it measures 11 1/2 inches by 12 inches.Category
1980s Italian Scarves
- Mondi Gold & Black Detailed "Riding Gear" Silk Jacquard ScarfBy MondiLocated in New York, NYMondi gold and black detailed "Riding Gear" silk jacquard scarf with rolled edges, measures 21 inches by 21 inches. Made in Italy.Category
1980s Italian Scarves
- Iconic Jordache "Fruity" with Fuchsia Borders ScarfBy JordacheLocated in New York, NYThe iconic Jordache "Fruity" scarf surrounded with fuchsia borders of polyester, measures 10 1/2 inches by 10 1/2 inches. Made in Japan.Category
1970s Japanese Scarves
- Vera Bold Patriotic Red White & Blue Multi-Striped ScarfBy VeraLocated in New York, NYVera bold Patriotic red white and blue multi-striped acetate scarf is finished with hand-rolled edges and measures 22 inches by 22 inches. Made ...Category
1970s Japanese Scarves
Recently Viewed
View AllRead More
Explore a Century of Gucci Fashion in London
The iconic Italian label’s traveling exhibition has just arrived in London.
The Stories behind the Most Famous Luxury Fashion Logos
From Chanel to YSL, the logos of some legacy fashion houses spark instant brand recognition and have come to symbolize a kind of luxury that feels at once aspirational and attainable.