Gerda Heuckeroth Carstens Tönnieshof Midcentury Xxl German Floor Vase JAR 1960s

a striking RED FAT LAVA FLOOR VASE no. 284-47 by SCHEURICH Scheurich originated from a joint venture initiated in 1928 by Alois Scheurich and his cousin Fridolin Greulich in the small town of Schneeberg, situated near the Czech border in Saxony. The venture involved the wholesaling of glass, porcelain, and ceramics. In 1938, the business was relocated to the market community of Kleinheubach in the northeast corner of Bavaria. Ten years later, the partners initiated the production of household ceramics, which were sold under the name Scheurich & Greulich. In 1954, the partnership was dissolved, and Alois proceeded to establish Scheurich GmbH & Co. KG proceeded to continue production independently. In 1955, the celebrated designer Heinz Siery was recruited by Scheurich as the company's lead form designer. In addition to designing an extensive range of shapes, he played a pivotal role in developing a successful overarching production strategy. This strategy involved producing a wide array of simple forms that could be produced cheaply and decorated in a variety of glazes. This resulted in the creation of a diverse and economically adaptable range of pieces. This approach proved to be entirely successful, resulting in Scheurich's ascendency in the market by the late 1960s. The company's strategy of maintaining low prices in conjunction with an extensive range of appealing designs resulted in significant sales, with millions of units sold annually. The designs were adapted twice a year to align with changing consumer preferences. Scheurich's product range included vases and flowerpots, in addition to ashtrays, piggy banks, candle stands, beer mugs, buffet clocks, wall reliefs and Christmas tree holders...

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Large glazed ceramic vase / floor vase produced in Germany by Scheurich Keramik in the 1960's. Very good vintage condition.

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