21st Century by Marta Laudani e Marco Romanelli Sideboard Steel Artisan Custom

Daa is where heavy-duty mechanical industry meets furniture design, where tradition and craftsmanship meet cutting edge technology. In this alternative to mass production, designers and Italian industrial know-how face a new challenge: making home furnishings using the tools and know-how normally used to make buckets, arms and frames for earthmoving machinery. “Da a” means from – to in Italian: a change of status. Just as water takes on ever-new forms in reaction to changes in temperature, a process intended for making monolithic mechanical components generates a new vision of design inspired by dialogue with architects. Daa includes a plurality of voices united to create a new object, stronger and clearer, based on the flexible relationship between designer and material – metal, but also other materials – industrial processes and craftsmanship in welding, bending and finishing. This cohesion adds new place and new value to the value of industrial know-how in Italy: productive capacity, the search for new technological solutions, and a return to and appreciation of traditional workmanship. Daa’s products are the perfect fit for all kinds of interior and outdoor settings, its collection is a result of cross-fertilisation of different fields of know-how, creating a new species destined to create and recreate infinite ways of living.