Rolex Day-Date 40 228235 Chocolate Diamond Baguette Dial

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Rolex Day-Date 40 228235 Chocolate Diamond Baguette Dial

About the Item

THE OYSTER PERPETUAL DAY-DATE 40 IN 18 CT EVEROSE GOLD WITH A CHOCOLATE, DIAMOND-SET DIAL, FLUTED BEZEL AND A PRESIDENT BRACELET. The Day-Date was the first watch to indicate the day of the week spelt out in full when it was first presented in 1956. CHOCOLATE DIAL A DISTINCTIVE FACE The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection. Reference 228235 MODEL CASE Oyster, 40 mm, Everose gold MODEL CASE Oyster, 40 mm, Everose gold OYSTER ARCHITECTURE Monobloc middle case, screw-down case back and winding crown DIAMETER 40 mm MATERIAL 18 ct Everose gold BEZEL Fluted WINDING CROWN Screw-down, Twinlock double waterproofness system CRYSTAL Scratch-resistant sapphire, Cyclops lens over the date WATER RESISTANCE Waterproof to 100 metres / 330 feet MOVEMENT Perpetual, mechanical, self-winding MOVEMENT Perpetual, mechanical, self-winding CALIBRE 3255, Manufacture Rolex PRECISION -2/+2 sec/day, after casing FUNCTIONS Centre hour, minute and seconds hands. Instantaneous day and date in apertures, unrestricted rapid-setting. Stop-seconds for precise time setting OSCILLATOR Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers WINDING Bidirectional self-winding via Perpetual rotor POWER RESERVE Approximately 70 hours BRACELET President, semi-circular three-piece links BRACELET President, semi-circular three-piece links BRACELET MATERIAL 18 ct Everose gold CLASP Concealed folding Crownclasp DIAL Chocolate set with diamonds DIAL Chocolate set with diamonds GEM SETTING 10 baguette-cut diamonds CERTIFICATION Superlative Chronometer (COSC + Rolex certification after casing) CERTIFICATION Superlative Chronometer (COSC + Rolex certification after casing)

Creator:
Rolex
Design:
President Day Date Watch
Period:
2010-
Date of Manufacture:
2022
Condition:
Seller Location:
London, GB
Reference Number:
1stDibs: LU2536217906332

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Rolex

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

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