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Rolex Two-Tone Steel and Gold Datejust with Rare Rose Gold Bezel, circa 1970s

$6,000

About

FACTORY / HOUSE: Rolex Watch Company STYLE / REFERENCE: Datejust / 1601 METAL / MATERIAL: Two Tone Steel and Rose Gold CIRCA / YEAR: 1970's DIMENSIONS / SIZE: 44mm X 38mm MOVEMENT / CALIBER: Perpetual Winding / 26 Jewels / 1570 DIAL / HANDS: Original Silvered with Rose Baton Markers / Baton Hands ATTACHMENT / LENGTH: Alligator, 20mm / Regular Length WARRANTY: 18 months on the movement. LIFETIME SERVICE COMMITMENT This rare Rolex watch is fitted with a Rose Gold bezel. These watches were typically delivered to the South American market and are seldom available in this condition.

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  • Shipping
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    to anywhere in the world, arrives in 9-11 days, excluding production time.
    We recommend this shipping type based on item size, type and fragility.
    Ships From: Venice, CA
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    A return for this item may be initiated within 3 days of delivery.

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About Rolex (Designer)

Ask anyone, anywhere, to name a luxury watch brand, and the answer will probably be “Rolex.” This enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.


But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.


But the main reasons for the brand’s success are its commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.


Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.


The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.


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About the Seller
5 / 5
Located in Venice, CA
Gold Seller
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Established in 1918
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