SupremeMartin Wong Supreme skateboard deck (Martin Wong Supreme), 20192019
2019
About the Item
- Creator:Supreme (American)
- Creation Year:2019
- Dimensions:Height: 31 in (78.74 cm)Width: 8 in (20.32 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:NEW YORK, NY
- Reference Number:1stDibs: LU35438706342
Supreme
Supreme’s ascent from neighborhood cult favorite to auction star is a master class in brand marketing, based on creating hard-to-build desire. Launched in New York City in 1994, the iconic streetwear brand with a subversive attitude has attracted a following that ranges from downtown skaters to fashion's elite.
After a short-lived stint as a salesman for downtown Manhattan store Parachute and running a Stüssy branch as well as his own retail outlet, Union, British ex-pat James Jebbia opened Supreme, “the cool, cool shop … no big brands or anything.” The founder and director sold skateboards and sneakers, beanies, tees and hoodies while movies like Mean Streets and loud hip-hop played in the background, attracting a young downtown crowd of skateboarders, artists and entrepreneurs who found the store’s counterculture ethos appealing.
With success came brand collaborations big and small — all tightly controlled by Jebbia, who is renowned for unfailing business instincts — ensuring waiting lists and lines at new product launches. A 2012 partnership with Comme des Garçons brought Supreme avant-garde fashion followers with deeper pockets.
“I don’t think enough people take risks, and when you do, people respond — in music, in art, in fashion,” Jebbia told Vogue. He seemed to be taking a risk working with big brands. But although some fans accused him of selling out with Supreme’s Fall/Winter 2017 collaboration with Louis Vuitton, most did not, including the winning bidder for the Malle trunk at Christie’s.
A curated “Artist Series” of Supreme skate decks was inaugurated in 2001 when the then-not-so-famous street artist KAWS, aka Brian Donnelly, designed his Chum boards, a pair of which, signed, went for $32,000, four times their estimate, at the “Handbags X Hype” sale. The series now includes creations by Cindy Sherman, Nan Goldin, Damien Hirst, the Chapman Brothers and George Condo.
Find Supreme shirts, hoodies, jackets and other clothing and accessories on 1stDibs.
- ShippingRetrieving quote...Shipping from: New York, NY
- Return Policy
More From This Seller
View All21st Century and Contemporary Pop Art Mixed Media
Wood
21st Century and Contemporary Photorealist Mixed Media
Wood, Screen
21st Century and Contemporary Street Art Prints and Multiples
Wood, Mixed Media, Lithograph, Offset
21st Century and Contemporary Pop Art More Art
Wood, Screen
1990s Pop Art Prints and Multiples
Wood, Screen
1980s Pop Art Prints and Multiples
Offset, Wood
You May Also Like
2010s Contemporary Mixed Media
Spray Paint, Acrylic, Permanent Marker, Wood, Plywood, Board
2010s Street Art Figurative Paintings
Wood, Paper, Found Objects, Ink, Acrylic
2010s Contemporary Figurative Prints
Maple, Mixed Media, Screen
2010s Still-life Prints
Wood Panel, Screen
2010s Contemporary Art
Wood
2010s Sculptures
Plywood, Archival Pigment