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Andy WarholApple, from the Ads Portfolio, 19851985
1985
About the Item
Andy Warhol’s Apple 1985 screenprint, is a work from Warhol’s Ads series and acts as a commentary on the power of technology and advertising. The famous logo for Macintosh Computers, the apple with a bite taken out of it, is the star of Warhol’s Apple. The original logo’s rainbow hues fit perfectly into Warhol’s Pop Art schemes and are preserved in Warhol’s Apple. The crayon-like texture of the lines adds to the work's childlike feel in the background. Of course, the Apple logo can now be seen in the homes and pockets of nearly every American and around the world, making Andy Warhol’s Apple a strong statement on the growth of technology and the lasting effects of effective marketing.
Andy Warhol’s Ads portfolio, made in 1985, is a stunning exemplar of the core tenets of Warhol’s art practice. Drawing on his initial start as a commercial illustrator, the focus on commonplace advertisements encapsulates his interest in commercialism and consumerism. The Add portfolio pulls from globally recognized brands associated with a wide range of products, from Apple cars to Paramount movies, and elevates these elements of ordinary life to the status of high art. These advertisements were powerful symbols, and Andy Warhol’s Ads portfolio is a peek into the media landscape of the 1980s. By isolating the quotidian images in these advertisements from their commercial context, Warhol creates a space to appreciate the aesthetics of the everyday. Andy Warhol’s Ads portfolio is quintessential to the history of art and is a gorgeous collection of some of his most sought after works.
Created in 1985, Andy Warhol’s Apple is a color screenprint on Lenox Museum Board and is signed in pencil in the lower right. It is a work from the edition of 190, 50 AP, 30 PP, 5 EP, 10 HC, and 10 numbered in Roman numerals, published by Ronald Feldman Fine Arts, Inc., New York, and printed by Rupert Jasen Smith, New York. Image and sheet size: 38 x 38 in. (965 x 965 mm).
Andy Warhol Ads Series, 1985:
Andy Warhol’s Ads series of 1985 features a variety of advertisements and logos of popular consumer brands, including Chanel No. 5, Paramount, Volkswagen, Mobilgas, and Apple.
Interested in exploring the relationship between art and commerce, Warhol understood advertisements to be ubiquitous and influential forms of visual culture that could be celebrated through art. By reproducing these quotidian advertisements as art, Warhol questions the value of traditional art forms and the role of the artist in a commercial society.
Each artwork in the series features the product or brand name in bold letters, surrounded by vibrant colors and other design elements. Warhol's use of repetition and bright colors gives these advertisements a sense of familiarity and immediacy, emphasizing their power over consumer desires and popular culture at large.
This screenprint is part of a portfolio of 10 works Warhol created in 1985, titled The Andy Warhol Ads Series . Other works in the series include Apple, Mobil, Rebel Without a Cause (James Dean), Van Heusen (Ronald Reagan), Paramount, Blackglama (Judy Garland), Chanel, The New Spirit (Donald Duck), Lifesavers, and Volkswagen.
Catalogue Raisonné:
Andy Warhol, Apple, from Ads (1985), is fully documented and referenced in the below catalogue raisonnés and texts (copies will be enclosed as added documentation with the invoices that will accompany the sale of the work).
Feldman, Frayda, and Jörg Schellmann. Andy Warhol Prints: A Catalogue Raisonné 1962–1987, 4th Ed., New York: Distributed Art Publishers, Inc., 2003. Andy Warhol’s Apple is listed as catalogue raisonné FS II 359.
About the framing:
Andy Warhol’s Apple is framed to museum-grade, conservation standards, presented in complementary moulding and optical grade Plexiglas.
- Creator:Andy Warhol (1928 - 1987, American)
- Creation Year:1985
- Dimensions:Height: 38 in (96.52 cm)Width: 38 in (96.52 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:Palo Alto, CA
- Reference Number:
Andy Warhol
The name of American artist Andy Warhol is all but synonymous with Pop art, the movement he helped shape in the 1960s. He is known for his clever appropriation of motifs and images from popular advertising and commercials, which he integrated into graphic, vibrant works that utilized mass-production technologies such as printmaking, photography and silkscreening. Later in his career, Warhol expanded his oeuvre to include other forms of media, founding Interview magazine and producing fashion shoots and films on-site at the Factory, his world-famous studio in New York.
Born and educated in in Pittsburgh, Warhol moved to New York City in 1949 and built a successful career as a commercial illustrator. Although he made whimsical drawings as a hobby during these years, his career as a fine artist began in the mid-1950s with ink-blot drawings and hand-drawn silkscreens. The 1955 lithograph You Can Lead a Shoe to Water illustrates how he incorporated in his artwork advertising styles and techniques, in this case shoe commercials.
As a child, Warhol was often sick and spent much of his time in bed, where he would make sketches and put together collections of movie-star photographs. He described this period as formative in terms of his skills and interests. Indeed, Warhol remained obsessed with celebrities throughout his career, often producing series devoted to a famous face or an object from the popular culture, such as Chairman Mao or Campbell’s tomato soup. The 1967 silkscreen Marilyn 25 embodies his love of bright color and famous subjects.
Warhol was a prominent cultural figure in New York during the 1960s, ’70s and ’80s. The Factory was a gathering place for the era’s celebrities, writers, drag queens and fellow artists, and collaboration was common. To this day, Warhol remains one of the most important artists of the 20th century and continues to exert influence on contemporary creators.
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