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Abram GamesGuinness Poster 5 Million Daily Original Advertising Poster Abram Gamesc.1960
c.1960
About the Item
Original vintage poster
152 x 102 cm
This advertising poster dates from the early 1960s. It features a playful use of text, with the correct orientation of the poster varying depending on whether you first read 'Guinness' or '5 Million daily.' In a further act of advertising mischief, it also disguises a simple illustration of a pint of Guinness within the text. This masterful use of typography is typical of his broader practice, as his works are characterised by his use of striking colour, bold graphic ideas, and beautifully integrated typography.
Throughout the 20th century, Abram Games distinguished himself as one of the greatest British graphic designers of the time and his oeuvre now offers a scintillating record of social history. Other notable works of his include the 'Blonde Bombshell’ ATS poster of 1941 and the 'Festival Star', designed for the 1951 Festival of Britain.
- Creator:Abram Games (1914 - 1996, British)
- Creation Year:c.1960
- Dimensions:Height: 59.85 in (152 cm)Width: 40.16 in (102 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Generally very good, central crease, two soft folds and one or two handling marks and a tiny bit of edge wear.
- Gallery Location:London, GB
- Reference Number:1stDibs: LU795315434622
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