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Roland Hugon1937 original travel poster by Roland Hugon - PLM French Riviera - Côte d'Azur1937
1937
$5,990.72
£4,458.87
€5,000
CA$8,205.79
A$9,126.63
CHF 4,765.64
MX$111,061.32
NOK 60,864.50
SEK 57,080.16
DKK 38,063.25
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About the Item
This stunning 1937 original travel poster by Roland Hugon was commissioned by the PLM (Paris-Lyon-Méditerranée) railway company to promote luxurious overnight travel to the Côte d’Azur, the fabled French Riviera.
Roland Hugon’s Art Deco composition captures the dreamlike allure of the South of France. Against a luminous indigo sky sprinkled with stars, the poster depicts an idyllic coastal village with pastel Mediterranean architecture, palm trees, and sleek white yachts draped in nautical flags, symbolising effortless glamour and affluence. In the foreground, a streamlined black PLM train cuts across midnight tracks, illuminated by the bright promise of dawn on the Riviera.
The slogan “Le pays de votre rêve est au bout de votre nuit” (The land of your dreams is at the end of your night) evokes the poetic fantasy of boarding a night train in Paris and waking up by azure seas, golden light, and coastal luxury – an irresistible invitation during the golden age of train travel.
Roland Hugon was an established French graphic artist celebrated for his refined Art Deco style, vivid colours, and elegant geometry. His posters, often advertising rail, maritime, and airline travel, captured the optimism and chic modernity of 1930s France.
Printed by Editions Real Marseille, this poster stands as an icon of pre-war French tourism advertising, where PLM’s visual campaigns defined modern travel culture. Today, it remains a collector’s treasure for Art Deco enthusiasts, Francophiles, and interior designers seeking authentic Riviera nostalgia.
Tourism - Railway - French Riviera
Printed by Paul Martial in Paris
- Creator:Roland Hugon (1911)
- Creation Year:1937
- Dimensions:Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216601252
Roland Hugon
Roland Hugon, born in 1911, was a French artist renowned for his contributions to printmaking, particularly in the realm of lithographic posters. He gained prominence for his dynamic and imaginative designs, often capturing the essence of events such as the Monaco Grand Prix. His works are characterized by bold colors and abstract forms, reflecting the vibrant spirit of mid-20th-century France. Hugon's art has been featured in various exhibitions and is held in collections that celebrate his unique style and impact on French poster art.
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