Fendi Turquoise and Orange Letter V Fox Fur Bag Charm - Bag Bug
View Similar Items
Fendi Turquoise and Orange Letter V Fox Fur Bag Charm - Bag Bug
About the Item
Fendi
Like other major European luxury fashion houses, Fendi started small. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Together, the couple changed the boutique’s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over Italy’s capital city for furs and leathers, such as handbags, coats and accessories.
As time moved on for Adele and Edoardo, the couple began to distribute more responsibility to their five daughters, who assumed management of the company during the 1950s. Fendi’s audience broadened and its profitability has soared over the years, owing to the brand’s fresh perspective on fashion world happenings and innovative sensibility. The maison also has a distinctive relationship with old-world Italian craftsmanship. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in Fendi’s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leather’s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve.
It wasn’t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating Fendi’s instantly recognizable double-F logo (which stands for “Fun Furs”) in “less than five seconds.” Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats.
Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. In fact, an entire episode during the third season was dedicated to the “original It bag,” a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and Edoardo’s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.
Perhaps just as well known as its vintage Baguette handbags and creative use of fur is the brand’s devotion to its Italian roots. In 2013, Fendi donated more than 2 million euros to restore Rome’s Trevi Fountain, and when it was reopened to visitors, Fendi hosted its Autumn/Winter 2017 show on top of the landmark.
Fendi was a family-controlled brand until 1999 and is now owned by LVMH. In late 2020, British fashion designer Kim Jones was named the house’s artistic director for womens wear.
Find a wide variety of vintage Fendi handbags and purses, clothing and other accessories on 1stDibs.
- New in Box Vuitton Monogram Mini HatboxBy Louis VuittonLocated in West Hollywood, CABrand new in box mini hat box bag in monogram LV canvas and cowhide leather. Comes with detachable strap. Dust cover, box and shopping bag included.Category
21st Century and Contemporary French Luggage and Travel Bags
- Hermés Birkin 30cm Touch Noir Taurillon Novillo/ Bleu Marine Niloticus Lisse PHWBy HermèsLocated in London, GBA gorgeous Hermès Touch Birkin 30 cm bag. The exterior of this Birkin "Touch" features noir taurillon novillo and bleu marine niloticus lisse leather with palladium hardware. The ext...Category
21st Century and Contemporary French Novelty Bags
- Tom Ford Crystal-Embellished Mini Clutch BagBy Tom FordLocated in London, GBA stunning crystal-embellished mini clutch bag by Tom Ford. This clutch features crystal-embellished soft goatskin leather and contrasting silver-tone ...Category
21st Century and Contemporary Italian Clutches
$3,010 Sale Price25% Off - Hermés Birkin 35cm Sellier Sunrise Rainbow Epsom PHWBy HermèsLocated in London, GBA Rare Limited Edition Hermès Sellier Birkin 35cm Rainbow Sunrise bag. The exterior of this Birkin features Epsom leather in yellow lime, sésame beige, rose confetti, and brown terre. These sunrise-inspired colours are complemented with palladium hardware. This rainbow Birkin...Category
21st Century and Contemporary French Novelty Bags
- Hand Painted Linen BagLocated in Alford, MAUnique, ivory woven summer bag hand painted with multicolored tulips across the wide body front and back, as well as on the double wooden loop handles, which are painted in gold, exc...Category
1980s Italian Novelty Bags
- Black Patent Bag with Enamel, FranceLocated in Alford, MAAnother unique handbag from Parisian purveyor A La Reine des Fées, this example in black patent featuring a round gold clasp and chain shoulder str...Category
1970s French Novelty Bags
Recently Viewed
View AllRead More
The Fendi Baguette Is an ‘It’ Bag Again, 25 Years After Its Introduction
Iconic Italian fashion houses Fendi and Versace teamed up on this delightfully outrageous Fendace reimagining.
14 Iconic Luxury Handbags and the Stories behind Them
When the name of a bag is as well-known as its brand, you know it's a classic.