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Rolex Bronze Dealership Display Sign, 1960



'A Crown for Every Achievement' Rolex bronze dealership display, 1960 An unusual and highly decorative dealership display for luxury Swiss watch brand Rolex, the polished bronze letters, made circa 1960 are remounted onto a polished Cadmium Green Plexi background, surrounded by a black lacquered tray frame, perfect for wall mounting and display. Originally founded in London in 1905, what was to become the Rolex Watch Co. Ltd moved its headquarters to Geneva after WWI. Currently, three Rolex watches feature among the world's ten most valuable - in particular, actor Paul Newman's Rolex Daytona currently holds the title of the most expensive wristwatch and the second most expensive watch ever sold at auction.


  • Creator
    Rolex (Maker)
  • Dimensions
    Height: 16.15 in. (41 cm)Width: 20.08 in. (51 cm)Depth: 1.78 in. (4.5 cm)
  • Style
    Other (Of the Period)
  • Materials and Techniques
  • Place of Origin
  • Period
  • Date of Manufacture
  • Condition
    Wear consistent with age and use. The letters have been professionally polished, and mounted onto Plexiglas set within a contemporary tray frame.
  • Seller Location
    London, GB
  • Reference Number
    Seller: 66061stDibs: LU868018789812

Shipping & Returns

  • Shipping
    Rates vary by destination and complexity.
    Ships From: London, United Kingdom
  • Return Policy

    This item cannot be returned.

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About Rolex (Maker)

Ask anyone, anywhere, to name a luxury watch brand, and the answer will probably be “Rolex.” This enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

About the Seller
5 / 5
Located in London, United Kingdom
Vetted Seller
Our team of world-class specialists approve every seller on 1stDibs.
Established in 1998
1stDibs seller since 2009
27 sales on 1stDibs
Typical response time: 22 hours
20th Century Specialists
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