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Breitling Retail Store Display Advertising Sign

$1,995
£1,507.56
€1,740.86
CA$2,787.71
A$3,093.20
CHF 1,620.29
MX$37,930.94
NOK 20,609.47
SEK 19,454.46
DKK 12,982.66
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About the Item

A scarce vintage Breitling watch three-dimensional retail store advertising display stand window sign. Rare large free-standing example, only given to select dealers, featuring a tall rectangular solid wood frame, raised chrome Breitling letters, over a yellow jet plane in sculptural relief form, on a most distinctive artistically distressed background; the reverse finished with a flueele fabric and adorned with the Breitling 1884 logo; rising on metal feet. Dimensions: (approx) 29.5" High, 24.5" Wide, 5.5" Deep Condition Report: Great original unrestored vintage condition. Presents well. Some condition issues/retaining vintage character marks and charm, including scattered nicks, mainly to the front top right frame, minor scuffs to the letters, scratches, slight bend to left foot pad, all typical wear consistent with age and indicative of industrial use. At the time of writing this, we also have some other luxury watch store signage / merchandising displays, including Rolex, Panerai, Cartier, antique clock store fixtures, and more, be sure to check our other listings
  • Creator:
    Breitling (Clockmaker)
  • Dimensions:
    Height: 29.5 in (74.93 cm)Width: 24.5 in (62.23 cm)Depth: 5.5 in (13.97 cm)
  • Style:
    Industrial (In the Style Of)
  • Materials and Techniques:
  • Period:
  • Date of Manufacture:
    Late 20th/Early 21st Century
  • Condition:
    Wear consistent with age and use. Minor losses. Great original vintage condition. Presents well. Some condition issues/retaining vintage character, including scattered nicks, mainly to top right frame, minor scuffs & scratches, slight bend to left foot pad, typical age appropriate wear.
  • Seller Location:
    Forney, TX
  • Reference Number:
    1stDibs: LU5977237688942

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Hoffmann met his future wife, Polish immigrant Pola (1902-1984) when they were both studying at the Kunstgewerbeschule. Joseph Urban (1872-1933) was needing an assistant for his architectural business in New York and contacted his friend and colleague, Joseph Hoffmann in Vienna. Hoffmann recommended his son Wolfgang. Urban hired him and sent a first class passage ticket to Vienna for Wolfgang to travel to New York. Wolfgang married Pola and traded his ticket for two tickets to America in steerage, arriving in New York City in December of 1925. Leaving the Urban office after nine months, Wolfgang and Pola formed an independent design practice with offices on Madison Avenue in Manhattan with the purpose of creating contemporary interiors and industrial designs. Early work included theaters, stores, and apartments mostly in New York City. During the late 1920’s and early 1930’s the Hoffmanns designed custom furniture for private clients. Some of these examples were shown in the February 1929 issue of House and Garden. Curiously, the examples’ design was attributed to Urban and the production to Pola Hoffmann, Inc. Established in the fall of 1928, the American Designers’ Gallery was “devoted exclusively to showing objects and interiors for practical use… by fourteen American architects and designers”. Its members included the Hoffmans and Urban as well as ceramist Henry Varnum Poor (1888-1971), architect Raymond Hood (1881-1934), artist designer Winold Reiss (1886-1953), graphic designer Lucien Bernhard (1896-1981), decorator Donald Deskey (1894-1989), and architect Ely Jacques Kahn (1884-1972). The Hoffmanns’ work was included in the American Designers’ Gallery’s two showcase events, its 1928 and 1929 exhibitions. Their dining alcove at the 1929 event featured a bench with a dinette table and two chairs in American walnut designed by Wolfgang and a rug by Pola. Lucien Bernhard, fellow Austrian immigrant who settled in New York a year before the Hoffmanns, operated the gallery and decorating service Contempora with Munich resident Bruno Paul (1874-1968). The Hoffmanns, occasionally participating with Contempora, designed a number of outstanding interiors, including the constructivist living room of 1930 for Mrs. O.R. Sommerich at 40 East 66th street. In 1934, Donald Deskey commissioned Wolfgang to design birchwood furnishings for the eclectic apartment at 625 Park Avenue belonging to Helena Rubinstein. In 1931, Wolfgang exhibited his work at the Pennsylvania Art Museum and the Museum of Modern Art in New York City. The same year, with Kem Weber (1889-1963) he organized the second and final exhibition of AUDAC- “Modern Industrial and Decorative Arts”- at the Brooklyn Museum. 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