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Cappiello, Original Poster, Election, Pocket Watch, Clock, Chronometer Time 1922
$5,389.83
£3,994.16
€4,500
CA$7,358.14
A$8,185.63
CHF 4,291.01
MX$100,026.40
NOK 54,640.66
SEK 51,436.62
DKK 34,262.60
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About the Item
Original Vintage Advertising Poster for the Election watch brand created by Leonetto Cappiello in 1922.
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Artist: Leonetto Cappiello (1875 - 1942)
Title: Montre Élection
Date: 1922
Size (w x h): 30,7 x 46,2 in / 78 x 117,4 cm
Printer : Imp. Etablts. Vercasson, 6 rue Martel, Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: B
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Additional Details:
Leonetto Cappiello (April 9, 1875 – February 2, 1942) was a famous Italian artist, mostly known for his work on advertising posters in the early 1900s. He's seen as a key figure in modern advertising and greatly impacted how poster art became a way to communicate visually.
His poster work began around 1900 and lasted until the 1930s. He mainly worked with the Vercasson printing house until the early 1920s, then with Imprimeries Réunies, and also started working with the publisher Devambez, where he had an exclusive contract from 1921 to 1936.
Advertising poster for the Election watch brand in 1922. The Election company, an Argentine watchmaker from 1905, hired him to make a stylish and unique brand image.
The poster shows twelve women coming out of a pocket watch, each holding a Roman numeral for an hour. He shows most of the women facing forward so people will look, but the numerals are meant to be read from behind.
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We are specialized in fine prints and original vintage posters and have been providing expert advice to international clients, collectors and museums since 1970. We guarantee the authenticity of all our items.
- Creator:Leonetto Cappiello (Artist)
- Dimensions:Height: 46.23 in (117.4 cm)Width: 30.71 in (78 cm)Depth: 0.4 in (1 cm)
- Style:Art Deco (Of the Period)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1922
- Condition:Wear consistent with age and use.
- Seller Location:SAINT-OUEN-SUR-SEINE, FR
- Reference Number:Seller: 2246181061071stDibs: LU7066244661432
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
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