Day-Date Rose Gold 40mm Olive green with box and papers

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

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Pradera is a renowned jewelry brand born in Bilbao, Spain in 1976 who over the years has developed a wide range of clients in other bases as Marbella and Madrid. Their jewels creations are rich in color and textures, always working with the best craftsmen and precious gems. They have been the official distributers of prime European jewelry and watch brands like Chanel, Baccarat, Bulgari, Pomellato, Mattioli, Chantecler, Valente, Breitling, Audemars Piguet, Fabergé ... The actual business is run by Irama Pradera second generation that acts as creative director with young and fresh jewelry creations and leads a selective estate department with beautiful and precious jewels from many private collectors and boutique sample pieces, she travels all over Europe, selecting the best and most beautiful pieces for a sportive and wearable nowadays look