Rolex Steel Datejust with Custom Pink Dial, Early 1970's

About the Item

FACTORY / HOUSE: Oyster Perpetual Datejust STYLE / REFERENCE: Datejust / Reference 1601 METAL / MATERIAL: Stainless Steel CIRCA: 1971 / 1972 DIMENSIONS: Length 44mm x Diameter 36mm MOVEMENT / CALIBER: Perpetual Winding / 26 Jewels DIAL / HANDS: Custom Pink Diamond Dial / Baton Hands ATTACHMENT / LENGTH: Original Jubilee Bracelet 20mm / Full Length WARRANTY: 18 months on the movement. This vintage classic Rolex Datejust has a custom made replacement pink diamond dial made to Rolex of Switzerland specifications. All the other mechanical parts on this watch are entirely original, in fact it still keeps time as it did when new 45 years ago. We are so confident of its dependability we offer it with our 18 month warranty. You can wear this watch all the time for all different types of occasions and count on it to get you there on time.

Creator:
Rolex
Case Material:
Stainless Steel
Case Dimensions:
Width: 18 in (457.2 mm)
Style:
Modernist
Place of Origin:
Switzerland
Period:
1970-1979
Date of Manufacture:
1971 / 1972
Condition:
Wear consistent with age and use. It is important to recognize that this watch only had a 12-month warranty when it was new. However, we are so confident of our workmanship and team that we offer an 18-month warranty on all our watches, even those over 100 years old.
Seller Location:
Long Beach, CA
Reference Number:
Seller: 313 / 50001stDibs: LU422312123562
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Rolex

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

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