Is Cartier love a good investment?

Whether or not Cartier’s Love jewelry is a good investment will depend upon a range of factors such as rarity, condition and more. While a study of luxury investments in 2019 found that jewelry was among the worst-performing collectibles (luxury handbags had the highest returns), experts have reported that jewelry’s status as an investment is improving.

For its extraordinary range of bracelets, watches, rings and other adornments, French luxury house Cartier is revered all over the world among clients both existing and aspirational, and the Cartier Love bracelet is one of the most iconic pieces of jewelry of the past century, if not all time. When Italian-born American jewelry designer Aldo Cipullo (1935–84) created the company’s signature bangle, he believed that the bond and commitment embodied in love deserved their own distinctive symbol. Eventually, a full-fledged Love collection, including bracelets of different sizes and materials as well as earrings, necklaces and rings, was introduced by Cartier. 

Determining the value of any collectible depends upon a variety of aspects. Because Cartier is so well-known for its legacy of craftsmanship and use of quality materials in its wide range of offerings, this can have a positive effect on the long-term value of its jewelry. 

Jewelry industry professionals advise that investment-worthy high-quality vintage jewelry should include its maker’s hallmarks. (If the 700 fake Cartier Love bracelets seized in Cincinnati in 2022 were authentic, they would’ve had a retail value of nearly $8.9 million as well as properly executed Cartier hallmarks. On a fake Cartier Love bracelet, the Cartier logo may mistakenly appear on both sides of the bracelet and be sloppily executed.)

At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Buyers should keep in mind that the value of any investment is subject to fluctuation, and any investment decisions should be made according to the guidance of a financial advisor. Find a range of jewelry from Cartier’s Love collection on 1stDibs.