“UP7” Pop Art Object by Gaetano Pesce for B&B Italia, Italy 1960

Gaetano Pesce was of a generation of Italian architects who in the early 1960s rebelled against the industrial perfection of modernism by conceiving new furniture and objects that were at once expressive and eccentric in form; or you might say they were more like art than functionalist design.

Born in the picturesque coastal Italian city of La Spezia in 1939, Pesce was a precocious talent who could have forged a career as an artist but opted instead to go to Venice to study architecture because, as he has said, it was “the most complex of all the arts.” Rather than having new worlds opened to him at design school, however, Pesce found the rationalist curriculum oppressive in its insistence on standardization and prescribed materials and technologies.

Pesce wanted to explore the latest of both materials and technologies to create objects and buildings never before imagined, with what he called “personalities” that spoke to the issues of the day. He was keen to examine ways to diversify mass production so that each manufactured work could be distinct.

In 1964, Pesce met Cesare Cassina, of the forward-looking furniture company C&B Italia in Milan (now known as B&B Italia), for whom he would create many important designs, beginning with a collection of what he called “transformational furniture” — two chairs and a loveseat — made entirely out of high-density polyurethane foam. To make the pieces easy to ship and cost-efficient, he proposed that after being covered in a stretch jersey, they be put in a vacuum, then heat-sealed flat between vinyl sheets. Once the foam was removed from its packaging, the piece returned to its original shape — hence, the name Up for the series, which debuted in 1969.

In addition to these pieces, Pesce proposed for the collection something he referred to as an “anti-armchair,” which took the shape of a reclining fertility goddess, the iconic Donna.

Producing the piece's complex form turned out to be a technical challenge. Bayer, the foam’s manufacturer, deemed it impossible to accomplish. Pesce persisted and came up with a new procedure, demonstrating not only the designer’s key role in researching the nature and potential of new materials but also his vital importance in “doubting rules.” The Up chair and accompanying ottoman were born, and they were revolutionary in more ways than one.

In the early 1970s, Pesce began exploring one of his key concepts, the idea of the industrial originals. Employing a mold without air holes, and adding a blood-red dye to the polyurethane, he cast a bookcase that resembled a demolished wall, the rough edges of the shelves and posts resulting from fissures in the material made by trapped air.

Through his research into polyurethane, Pesce figured out a way to make a loveseat and armchair using only a simple wood frame and strong canvas covering as a mold. Since the fabric developed random folds during the injection process, the pieces were similar but not identical. Cassina named the suite of furnishings Sit Down and introduced it in 1975. By experimenting with felt soaked in polyurethane and resin, Pesce conceived I Feltri, another collection of armchairs introduced by Cassina in 1987.

Pesce went on to live a life that defied expectation and convention and along the way became one of the most seminal figures in art and design.

Find vintage Gaetano Pesce chairs, sofas, vases and more on 1stDibs.

In 1966, Piero Ambrogio Busnelli cofounded C&B Italia, a modern Italian furniture manufacturer, with Cesare Cassina in northern Milan. From the outset, Busnelli and Cassina set about recruiting the most talented modernists in Italy to conceive of creative furnishings manufactured in modern ways. In the early 1970s, the company split, with Cassina founding his own eponymous firm and Busnelli taking leadership of what became B&B Italia.

For decades, Busnelli cultivated relationships with the world’s best design talent, resulting in furniture pieces that remain iconic today — be they Gaetano Pesce’s outwardly curvaceous Up seating (made for C&B, reintroduced by B&B) or tables from industrial designer Paolo Piva, each more sophisticated than the next in their geometrically complex steel-tube bases. B&B Italia earned four prestigious Compasso d’Oro design awards: in 1979 for Mario Bellini’s Le Bambole, in 1984 for the Sisamo wardrobe system by Studio Kairos, in 1987 for Antonio Citterio’s modular Sity sofa and, in 1989, the first award given to a manufacturing company itself.

Other notable names who designed for B&B Italia over the course of its 54-year history include Patricia Urquiola, Naoto Fukasawa, Zaha Hadid, Ettore Sottsass and Vincent Van Duysen, to name a very few. And while these names bring star power to the B&B brand, in many cases, it was B&B Italia who helped usher in their celebrity, fostering a wave of design talent on the world stage.

The company’s forward-thinking vision manifested in its own headquarters, too: In 1972, B&B Italia tapped architects Renzo Piano and Richard Rogers to design a steel-framed, postmodern-style home for the brand, whose crisscrossing metal exoskeleton is reminiscent of the pair’s Centre Pompidou in Paris, which was built at roughly the same time. Now, B&B Italia manages a contract division and outdoor section as well as its residential arm, and it also controls production for Maxalto, a brand spun out with furniture designs by Antonio Citterio.

At 1stDibs, find a range of vintage B&B Italia furniture — including sofas, cocktail tables and more.