Cappiello, Original Food Poster, Biscuit Dupont d'Isigny, Normandy, Printer 1933

Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products. Artist: Leonetto Cappiello (1875 - 1942) Title: Oxo Date: 1911 Size: 46.5 x 62.2 in / 118 x 158 cm Printer : Imprimerie Publicité Etablissement Vercasson, 6 rue Martel, Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products. The OXO cube is a beef broth prepared from meat extract and marketed by Liebig. About Leonetto Cappiello, The Father of Modern Advertising : Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Original Vintage Food Poster for Biscotines Union dating from 1906 by Leonetto Cappiello. Leonetto Cappiello (1875 - 1942), was born in Livorno, ...

Poster for the promotion of Cachou Lajaunie created by Cappiello in 1920. Artist: Leonetto Cappiello (1875 - 1942) Title: Cachou Lajaunie Date: 1920 Size: 38.8 x 56.7 in / 98.5 x 1...

Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello. Artist: Leonetto Cappiello (1875 - 1942) Title: ..Du soleil dans un verre.. Cognac Monnet Date: 1927 Size: 52 x 78.7 in / 132 x 200 cm Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Poster for the promotion of Cognac Monnet. Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames. Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Artist  Leonetto Cappiello Year 1930 Dimensions 137x198cm Condition Good    

Artist  Leonetto Cappiello Year 1930 Dimensions 100x140cm Condition Excellent    

Stunning art deco poster designed by the iconic French-Italian poster artist Leonetto Cappiello created to promote Bantam Hats of Italy. The brand created fashion hats for men and th...

Iconic Italian liqueur brand Campari hired the renowned French-Italian poster designer Leonetto Cappiello to create a number of varied designs across the early part of the 20th centu...