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Franco Moschino Coats and Outerwear

Italian, 1950-1994

The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.

Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.

Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.

Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.

“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”

Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.

In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.

After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.

Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.

“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”

Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.

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Designer: Franco Moschino
1990's Vintage Moschino Tan Suede Leather Waistcoat vest
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino tan waistcoat, crafted from a beautifully soft and supple suede. The vest features a playful button detail allowing the option to extend and adjust the ...
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1990s Italian Franco Moschino Coats and Outerwear

Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Moschino, Franco Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
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1990s Italian Franco Moschino Coats and Outerwear

Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket in Midnight blue and white with repeat slogan pattern. MADE IN ITALY. Size 42 Chest - Be...
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1990s Italian Franco Moschino Coats and Outerwear

1990's Moschino 'Hunchback' Funny Slogan Camp Logo Waist Coat in Black
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Hunchback' logo waist coat crafted from a Black Virgin wool with a satin feel fully adjustable back. MADE IN ITALY Features: Cheap & Chic Label Virgin Woo...
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1990s Italian Franco Moschino Coats and Outerwear

Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Cropped Bomber Jacket
By Franco Moschino
Located in Sheffield, GB
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Bomber Jacket with appliqué details, patches and embroideries ! MADE IN ITALY. Features; Long sleeves, Varsity silhouette, pocket...
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1990s Italian Franco Moschino Coats and Outerwear

Rare Archival Vintage Moschino 1993/94 Flamenco style Romper Playsuit Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival Moschino 1993/94 Runway Flamenco Playsuit ! This epic vintage 'Cheap and chic' label romper consisting of a fitted long sleeved bodycon pl...
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1990s Italian Franco Moschino Coats and Outerwear

Rare 1990's Moschino Optical Illusion Fornasetti Torso style Waistcoat Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Optical Illusion' off white waist coat, featuring a Roman'esque Fornasetti style male figure printed front and silky pi...
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1990s Italian Franco Moschino Coats and Outerwear

Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat Jacket Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button...
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1990s Italian Franco Moschino Coats and Outerwear

MOSCHINO COUTURE S/S 1989 Runway Black Fringe Wrap Coat with Belt
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
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1980s Italian Franco Moschino Coats and Outerwear

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1990s Italian Franco Moschino Coats and Outerwear

Franco Moschino coats and outerwear for sale on 1stDibs.

Find an extraordinary range of authentic Franco Moschino coats and outerwear available on 1stDibs. Customers who are interested in this designer might also find the work of Moschino Couture, Adolfo, and Armani Collezioni appealing. On 1stDibs, find haute couture, vintage and designer Franco Moschino coats and outerwear from top boutiques around the world. Franco Moschino coats and outerwear prices can differ depending upon time period and other attributes. On 1stDibs, the price for these items starts at $186 and tops out at $2,371, while the average work can sell for $803.

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