Gufram Softcrete Sofa Set by Ross Lovegrove For Sale
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Gufram Softcrete Sofa Set by Ross Lovegrove

About

To transform concrete in a soft and comfortable material, so comfortable as to become a couch. From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican revolution, to Tadao Aando’s purity, the use of concrete in architecture has been a permanent feature of the modern language. Through the use of Guflac – the special paint made by Gufram that makes it possible to make polyurethane look like leather, making it resistant while maintaining its softness – Gufram was able to satisfy Ross Lovegrove's creativity, by creating a soft couch that could be an homage to Brutalist architectures. And so concrete becomes a warm material, synonym of comfortable, cozy and soft, playing on the oxymoron that has always been Gufram's project signature. The name Softcrete (a name between soft and concrete) highlights the visual and tactile short-circuit of this interior design item. Infinitely modular, the project is made up of three different modules made of polyurethane foam – a corner one, one with backrest and a chaise-lounge – and by a pouf/footrest that can meet any composition need. With Softcrete Ross Lovegrove defines a new tautology: soft as concrete. Please make yourselves at home. Abstract Ross Lovegrove pay homage to the concrete of Brutalist architectures and transforms it into a soft and welcoming material. Softcrete is a modular couch made up of 3 different modules made of polyurethane foam and covered in Guflac, the special paint that makes polyurethane foam resistant while maintaining its softness, as well as reproducing unique autistic effects like that of concrete. Technical info Modular couch of soft polyurethane, finished by hand with Guflac Ultra. Suitable also for outdoor use. 70 x 70 x 70 cm, 13 Kg 27.6 x 27.6 x 27.6 in, 29 lb 70 x 70 x 70 cm, 15 Kg 27.6 x 27.6 x 27.6 in, 33 lb 140 x 70 x 70 cm, 40Kg 55.2 x 27.6 x 27.6 in, 88 lb 45 x 45 x 45 cm, 8 Kg 17.7 x 17.7 x 17.7 in, 18 lb Did you know • Even if it is perfectly similar to concrete, it is soft and comfortable. • Realized of polyurethane, it overrules the typically cold cement effect. • It is a homage to Brutalist architecture and to the projects by Tadao Ando. • Its name is its essence: Soft means – well, soft – Crete is for Concrete (cement). • Its modules are soft and easily combinable, so that they can create different compositions. • The Guflac finish protects it from the weather, and so it is perfect also outdoors. • The project stems from a drawing by Ross Lovegrove for the restaurant Marimoto in New York.

Details

  • Dimensions
    H 27.56 in. x W 82.68 in. x D 55.12 in.H 70 cm x W 210 cm x D 140 cm
  • Seller Location
    Barolo, IT
  • Seller Reference Number
    G17100, G17110, G17120, G17130
  • Reference Number
    LU4339114983562
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About The Maker

Gufram is an Italian design brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of ART. Gufram’s unmistakable furniture items like the lips-shaped couch Bocca, the chaise lounge Pratone and the hall tree Cactus, also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.

About the Seller

5 / 5
Vetted
1stdibs seller since 2018
Typical response time: 1 to 2 days
Located in Barolo, IT
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