Vitra Soft Modular Three-Seat Sofa in Pearl Reed by Jasper Morrison

For all the people who think designer objects need to make bold statements with attention-grabbing forms and materials, the revered British designer Jasper Morrison has a message: The quieter objects are often the better products.

Some of Morrison’s earliest creations, such as the 1986 Thinking Man’s chair, with its snaking tubular steel armrests, and the 1991 3 sofa deluxe, whose sculpted seat resembles an enormous wave (both produced by the Italian manufacturer Cappellini, one of the planet's preeminent producers of cutting-edge home decor), display the eye-catching moves that were expected among his contemporaries.

At the same, Morrison was clearly searching for a different language. In 1988, just three years after he graduated from London’s Royal College of Art, he stunned many in the design world with “Some New Items for the Home,” an exhibition in Berlin featuring simple plywood furniture he had designed and made himself as a direct rebuke to the over-the-top colors and geometries of the Memphis movement. As Morrison increasingly came to see statement-making design as flawed and wasteful, he began producing the subtler objects that eventually became his greatest hits and inspired a new generation of designers.

Morrison’s Glo-Ball lamps for FLOS, for instance, feature opalescent blown-glass diffusers that resemble ever-so-slightly squished spheres with a striking visual softness. Designed in 1998, the pieces were instantly popular and have remained a best seller for the legendary Italian lighting maker. Morrison’s Cork Family stools for Vitra, designed in 2004, have proved similarly timeless, with simple silhouettes reminiscent of thread spools whose unexpected material — solid cork — makes them particularly alluring.

By 2005, Morrison had befriended another designer working in a similar manner — Japan’s Naoto Fukasawa. That year, Fukasawa introduced his Déjà-vu stool for Magis at the Salone del Mobile in Milan and was dismayed when fairgoers barely noticed it. Crestfallen, Fukasawa talked to Morrison, who saw the scenario differently: The fact that people instinctively used the stool meant that it was successful. To cheer up Fukasawa, Morrison described his design as “super normal.” Morrison and Fukasawa latched onto this phrase as an ideal term for what they were up to.

Launched in 2006, Morrison and Fukasawa’s “Super Normal” — a traveling exhibition and a book that served as a visual manifesto — documented more than 200 utilitarian yet beautiful objects, ranging from a paper clip, a plastic bucket and a ballpoint pen to an Alessi citrus basket, Vitsoe’s 606 universal shelving system by Dieter Rams and Vitra’s Joyn office system by Ronan and Erwan Bouroullec. That same year, Morrison began playing with extreme simplicity and introduced the Crate, a wooden bedside table for Established & Sons that was modeled on an old wine crate he used for his own bedside table. 

Today, Morrison delights in finding the correct balance in his designs, turning out products that seem appealingly natural and precisely what they should be.

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Design house Vitra has garnered international recognition for more than 70 years — the Swiss family-owned furniture company has outfitted public spaces as well as residential properties and offices worldwide. It has been a proponent of modernist design since the 1950s. While the brand is heralded for its collaborations with mid-century modern icons such as Verner Panton, Charles and Ray Eames, Alexander Girard and others, Vitra’s German campus is also home to buildings designed by legendary architects Zaha Hadid and Frank Gehry. Among them is the Vitra Design Museum, an independent cultural institution that displays two centuries of design today.

Vitra was established in Weil Am Rhein, Germany, in 1950 by husband and wife team Willi and Erika Fehlbaum. On a trip to New York several years later, Willi Fehlbaum encountered the work of design polymaths Ray and Charles Eames in a furniture store and immediately knew that he had found his bliss.

In 1957, Vitra entered into a licensing agreement with Herman Miller, which saw the company producing designs by George Nelson, the Eameses and others. Later, Vitra partnered with Verner Panton and created the Panton chair, which was the first chair ever crafted from a single piece of molded plastic (it was also the first piece to be independently developed by Vitra). After 27 years of establishing the Vitra brand, the Fehlbaums passed control to their two sons, Rolf and Raymond Fehlbaum.

When a fire destroyed the factory in 1981, the brothers developed the Vitra Factory Campus, subsequently taking the opportunity to redirect the architectural landscape of the company. They created a masterplan with Nicholas Grimshaw, and together they erected four buildings in just a few short years.

In 1988, with the passing of Ray Eames and the disbandment of the Los Angeles Eames office, Rolf and Raymond acquired the furniture design portion of her estate, including the Eames prototypes and experimental models, housed today in the Vitra Design Museum.

Rolf and Roy opened the Vitra Design Museum in 1989. This began a period rich with design relationships, including collaborations with Antonio Citterio, Jasper Morrison, Maarten van Severen, Philippe Starck, Alberto Meda and others.

In 2012, leadership passed to Nora, the third generation of the Fehlbaums. Nora Fehlbaum has, like her grandparents, expanded the company and brought it into the 21st century with the acquisition of Finnish furniture manufacturer Artek. Nora has turned the company’s focus to sustainability yet still maintains its international and cultural relevance legacy.

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