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Todd Pierce
Baseball Player



Todd is inspired by Andy Warhol, who taught us through his silk-screened images of Campbell Soup cans back in 1962, that objects of our popular culture can be interpreted as "art" if we open our eyes and minds. Warhol's work certainly captured Americana and Pierce is attempting to capture today's global popular culture through iconography...after all, a picture is worth a thousand words! In 1996 he authored The International Pictograms Standard, a book about international symbols- from their historical beginnings to current worldwide use in helping to communicate simple as well as complex messages. Pictograms are used everwhere in our contemporary culture; on maps and signs, right in your hand on your iPhone....and even posted next to a restroom door! When viewed out of their intended context (much like Warhol's Campbell Soup cans), he finds that pictograms come alive - conveying much more (or less!) if we simply open our eyes and minds. And more. My hope is to bridge language and age barriers through my work, opening a broader understanding as to what is art? PROFESSIONAL EXPERIENCE 2014 celebrates Pierce's 30th year as owner of his graphic design studio - PICTOFORM. He has been recognized as a leader in the field of graphic design as well as the parking and transportation industry, having previously been named by Graphic Design: USA as one of the top 50 designers in North America and speaking at over 50 conferences and events. He was once named one of Oregon's "Forty under 40" community leaders and over the years has taught design at Portland's Lewis & Clark College and New York's Parsons School of Design. He has designed brand identities for many companies large and small and redesigned the New York City Subway System sign program in the early 1980's. Pierce has designed the brand identity and signage programs for several municipal and university parking operations and is an expert at wayfinding and signage having recently completed the design of his 150th parking facility. Parking and Transportation clients have included the Cities of Albany, NY, Anchorage, AK, Boise, ID, Boulder, CO, Lincoln, NE, Napa, CA, Omaha, NE, Portland, OR, San Francisco, CA, Seattle, WA, Stockton, CA, Westport, WA and several major universities. He was a member of the team that designed the pedestrian wayfinding signage for the City of Vancouver for the 2010 Winter Olympic Games and has designed parking-related signage for the Olympic Speed Skating Oval facility as well as for the parking facilities at Vancouver International Airport (YVR).


  • Condition
  • Dimensions

    H 31 in.

    H 78.74 cm

  • Gallery location
    Miami, FL
  • Reference number

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About the Seller

1stdibs seller since 2017
Typical response time: 14 hrs
Located in Miami, FL
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