Tissot Le Locle

Tissot has a sterling history of producing high-quality and innovative watches that spans more than 170 years. Based in the town of Le Locle, in the Swiss Jura Mountains, the Swiss luxury brand was founded by the father-and-son team of Charles-Félicien Tissot and Charles-Émile Tissot in 1853. 

In the early days, Tissot focused on producing pocket watches with high-precision movements, many of which were ornately decorated and popular with women, including French actress Sarah Bernhardt and, later, Queen Elisabeth of Belgium and famed singer Carmen Miranda. Its watches housed in domed tonneau cases, such as the Porto of the 1910s — a distinctive Art Nouveau design — foreshadowed the venturesome forms of Art Deco jewelry and landed well ahead of the shaped watch trend, and its anti-magnetic watch beat the world’s best known brands to the punch, too.

While Vacheron Constantin is credited with developing early technology for anti-magnetic timepieces — which protected movements from disruptive magnetic fields — it was Tissot that introduced the Antimagnétique, which is believed to be the world’s first anti-magnetic wristwatch. 

The sleek Art Deco-styled accessory made its way to market in 1930 — the same year that saw Tissot merging with Omega to establish the Swiss Society for the Horology Industry — decades before Rolex debuted its Milgauss, which was designed specifically for scientists toiling in the immediate vicinity of strong magnetic fields. IWC, Omega and Jaeger-LeCoultre would introduce their own antimagnetic timepieces in the years that followed, but Tissot was ahead of the game. In keeping with its slogan “Innovators by Tradition,” Tissot introduced the Navigator in 1951, a mass-produced self-winding watch that displayed 24 time zones on its sophisticated oversized dial.

In 1983, Tissot became part of the Swatch Group. Since then, Tissot’s enduring commitment to quality and style has led to even more milestones — the Tissot T-Touch, the first watch to incorporate touch-screen technology, debuted in 1999. In 2011, Tissot took first prize in the International Timing Competition with the Tissot Le Locle watch, which scored a 764 out of 1,000 for accuracy — leaving the next competitor in the dust with 488 points. 

Tissot watches continue to be status symbols and have been embraced by the likes of George Clooney and Justin Bieber as well as Angelina Jolie, who sported Tissot watches in both Mr. & Mrs. Smith and Tomb Raiders. 

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Antique, new and vintage wristwatches have captured the hearts and minds of all manner of watch collectors as well as the watchmakers themselves — it's time you found your own.

Certain vintage watches for men and iconic watch designs for women are sought after not only because of their graceful proportions or innovative materials but also because of the illustrious histories of the houses that created them, histories that they stylishly embody.

Bulgari’s legendary Serpenti watch was on everyone’s list after the collection’s bold bracelet, which technically debuted after the timepiece, graced the wrist of actress Elizabeth Taylor. If anything, elaborately crafted timepieces — the unmistakably boxy silhouette of Cartier Tank watches, the elegant and minimal Calatrava designed by legendary Swiss house Patek Philippe — are even more effective than the shape we associate with traditional wristwatches.

Form watches — the all-encompassing moniker bestowed upon non-round watches — are making headlines and completing contemporary fashionable ensembles the world over. At the same time, both casual fans and careful collectors are drawn to the unbeatable charm of vintage styles, such as the icons designed by Omega that even James Bond can’t resist.

In the early days of watchmaking, watches were fragile enough that they necessitated protection from the elements. Now, wristwatches made of gold and steel can withstand the harshest climates — even 100 meters underwater, in the case of Rolex’s Submariner. Designer Gérald Genta, whose range of clients included Rolex, created for Audemars Piguet the first luxury sports timepiece to be made from stainless steel. First introduced in 1972, the Royal Oak was a perfect choice for blending the form and function that are now synonymous with sports watches.

Are you shopping for a wristwatch? It’s good to keep your needs as well as your specific personal style in mind: A smaller, subtle timepiece is a good fit for small wrists. When will you be wearing your new accessory? There’s a versatile model out there for everyday wear, while a rugged, feature-heavy watch is a safe bet if you’re prone to embarking on all-weather activities in the great outdoors.

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