Rolex Model 279174

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

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Contemporary jewelry is inextricably linked with the moment in which it is created, frequently reflecting current social, cultural and political issues such as environmental consciousness, identity and sustainability. It’s informed by fashion trends, from the chokers of the 1990s to the large chain necklaces of the early 2000s.

Jewelry is one of the oldest forms of adornment. Lockets made of silver or gold have been treasured gifts for hundreds of years, for example, and charm bracelets, which have existed since prehistoric times, didn’t become especially popular until the 19th-century reign of Queen Victoria. For many centuries, fine jewelry was used primarily to express wealth or status through lavish materials. Then, in the 1960s, a concept known as the “critique of preciousness” emerged, with jewelers creating pieces that did not get their value from gemstones or precious metals. Instead, it was the jeweler’s artistic vision that was prized and elevated.

This shift still informs Contemporary jewelry being made by artists today. Whether they are using cheap, found materials and working with provocative geometric shapes or seeking out the rarest stones, they are imbuing their work with meaning through their skills, techniques and ideas. Innovative designers such as Elsa Peretti, who popularized sculptural sterling-silver jewelry for Tiffany & Co., and David Yurman, who twisted metal into the simple yet striking Cable bracelet, have also influenced the direction of Contemporary jewelry’s forms and aesthetics.

Meanwhile, technological advancements like metal alloys and laser engraving have led to new possibilities in jewelry design. Now, edgy makers and brands as well as minimalist designers are pushing Contemporary jewelry forward into the 21st century.

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