Andy’s Cactus Pink Coat Racks Sculpture by Andy Warhol x Gufram

The name of American artist Andy Warhol is all but synonymous with Pop art, the movement he helped shape in the 1960s. He was phenomenally prolific, and the archive of original photography, prints, drawings, paintings and other art that he left behind is beyond vast.

Andy Warhol is known for his clever appropriation of motifs and images from popular advertising and commercials, which he integrated into graphic, vibrant works that utilized mass-production technologies such as printmaking, photography and silkscreening. Later in his career, Warhol expanded his oeuvre to include other forms of media, founding Interview magazine and producing fashion shoots and films on-site at the Factory, his world-famous studio in New York.

Born and educated in in Pittsburgh, Warhol moved to New York City in 1949 and built a successful career as a commercial illustrator. Although he made whimsical drawings as a hobby during these years, his career as a fine artist began in the mid-1950s with ink-blot drawings and hand-drawn silkscreens. The 1955 lithograph You Can Lead a Shoe to Water illustrates how he incorporated in his artwork advertising styles and techniques, in this case shoe commercials.

As a child, Warhol was often sick and spent much of his time in bed, where he would make sketches and put together collections of movie-star photographs. He described this period as formative in terms of his skills and interests. Indeed, Warhol remained obsessed with celebrities throughout his career, often producing series devoted to a famous face or an object from the popular culture, such as Chairman Mao or Campbell’s tomato soup. The 1967 silkscreen Marilyn 25 embodies his love of bright color and famous subjects.

Warhol was a prominent cultural figure in New York during the 1960s, ’70s and ’80s. The Factory was a gathering place for the era’s celebrities, writers, drag queens and fellow artists, and collaboration was common. To this day, Warhol remains one of the most important artists of the 20th century and continues to exert influence on contemporary creators.

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The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.

Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production. 

One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm. 

Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show. 

Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)

Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso. 

Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.

Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.

Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.

British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016. 

Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.